Schools Drug Testings

Drugs like marijuana have a major impact on our younger generation. Parents for Accountability (2003) states that, â€Å"most drug use begins in the pre-teen and teenage years, the year’s most crucial in the maturation process. † A student’s behavior, motivation, and accountability are all limited when using marijuana. Principal Warner (2013) said â€Å"he believes the mandatory drug testing rule gives students a strong reason to refuse drugs. † These drug testing will encourage students to think twice before saying â€Å"yes† to the drug.I believe that random drug testings should be enforced in schools. School drug testing should be enforced because of the behavioral problems that come along with drug abuse. Marijuana causes different side effects, but most commonly are; laziness, hunger, poor memory, poor coordination, loss of control, poor social behavior, and learning dysfunctions. All of these side effects affect a person’s behavior. â⠂¬Å"I'm 16 years old, and I've been smoking every day for about 3-4 months.I can say that I am considerably less social (although this may not be weed related, many factors come into play on this one) and slightly more paranoid† (Knight, 2009). Knight was set apart from her social life because of the marijuana she had been smoking, now she’ll never know of the people could have become close with. Behavior plays an important role in learning environment because a student cannot function properly under the influence; students that are under the influence have the tendency to act different among peers, and in or out of certain situations, it affects their way of thinking.Narconon Drug Prevention & Education (2013) states, students that smoke marijuana get lower grades and are less likely to graduate high school, due to the learning dysfunction they came across while smoking marijuana. Since the use of marijuana is proven to affect a student’s behavior, drug testings should be enforced in schools. Marijuana also affects a student’s motivation, which is another reason why drug testings should be enforced. â€Å"Smoking a lot of weed can really amplify your mood and emotions, including laziness† (Terence Tensen, 2011).Smoking marijuana causes students to become lazy; laziness affects a student in so many ways because it kills their drive to do anything. Students become less willing to do their homework, study, and participate in extra-curricular activities including; football, baseball, soccer, softball, basketball, dances, and any clubs available on their campus. Without participating in some type of extra-curriculum students have a harder time getting accepted into universities and even some community colleges.After being rejected numeral times people start to shut down, they tend to give up and things they once wanted at a certain time or place. When a student then has nothing else to aim for, because their motivation was lost, t hey turn to drugs. These drug testings are going to stop students from coming to school under the influence, which then is going to keep the student that are motivated to stay motivated and be the best that they can be, without the distractions of the ones who are not so motivated, and feel they have better things to do.A student’s accountability is affected when using drugs; this causes students to be less dependable. An undependable student is a student that is kind of pushed behind because they are untrustworthy. Nobody likes to be the person no one trusts, and drug use causes you to be that person. Drug Free America Foundation (2014) agrees that â€Å"Students who take leadership roles in the school community are role models and should be drug free. † These students that appear to be role models should live up to their appearances.Foundation of a drug free world (2013) states, â€Å"the drug, marijuana causes students to be less coordinated, shortens memory, lazin ess, unsociable, and has loss of control† everything people don’t see in a leader. You are supposed to be able to depend on a student leader, especially when that person is all you have to look up to. When you see that one person you admire, fall short, it literally breaks a person down, to prevent this from happening these drug tests are going to make sure the students don’t deal with the regret of disappointments. I believe that random drug testings should be enforced in schools.School districts should enforce random drugs to help students in the long run. We are losing students to drugs, and drugged students are leading others. If we enforce these random drug tests schools will have more control over their students. These tests are going to not only help the students but a school as a whole. More students will be in school, which makes the school money. Disciplinary actions won’t be as frequent, because student’s behavior will be more on point, a nd students will be getting the education they need to move on to higher their education once out of school, with less of a struggle.Peer pressured students, won’t feel the need to say â€Å"yes† because they’ll have a solid reason to say â€Å"no. † Drug testing offers no harm to the student, only gives them an opportunity to notice their wrong and get help. When someone recognizes a problem, they tend to acknowledge it more frequently. A mother posted on a blog that her 17 year old son had a problem, she stated â€Å"He tells us he is not addicted but acting the way he is only proves he is† Feelinghelpless, (2012). When a student becomes addicted to a drug they deny they have a problem.When drug testing will soon become frequently failed, a student will have no choice to admit to their wrongs and seek help. Another parent states â€Å"I may not be able to change his mind about drugs but I have the choice not to help him with those choices. I can 't do anything about all the drugs out there†¦ but I do have control over what happens in my home! † Strgazr (2012). It’s proven that a child is raised on the raising of his or hers household. When parents lay down the rules, children will listen; they need structure so they don’t tumble.We cannot blame schools alone for the drug testings because if every child was raised to obey by the rules, drug testings wouldn’t be so necessary. Discipline is â€Å"teaching a child to behave in an agreeable way, allowing a child the freedom to learn from his mistakes and experience the consequences of his decisions, effective discipline is helping, teaching, and learning† Valya, T. (2009). Discipline is exactly what these drug testings are, they teach, help, and enforce a rule that needs to be obeyed. I believe drug testings should be enforced in schools.

For profit and non profit organization Essay

Both not for profit and for profit companies have many similarity and differences. A lot of companies start with the intent of making a profit. These companies also pay taxes and are called profit or for profit companies (Rodwell, & Teo, 2013). Other companies, while they can make a profit begin with the intent of helping others. These companies are not for profit or non-profit organizations. Nonprofit organizations are not allowed to make a profit, and do not pay taxes, but they might generate income. Any income generated by a nonprofit must be returned to the organization to accomplish the goals for which it was established (Anand, 2008). Regardless of its status, many companies like Goodwill Industries International and BP P.L.C. are faced with challenges that threaten the company ethically and morally. Part One: Goodwill Industries International (Not-for-Profit) Profile of Goodwill Industries: Goodwill Industries International is a nonprofit 501(c)(3) organization. Donations and gifts are fully tax-deductible to the degree acceptable by law. Goodwill Industries International is a worldwide social services initiative that creates opportunities for people to attain financial constancy and build durable families and lively communities by offering job training, employment assignment services and other community-based programs for people who have incapacities, those who do not have the education or job experience, and others who face difficulties finding employment (Goodwill Industries International, 2014). Goodwill supports the operations of about 165 individual Goodwill chapters in the US and Canada. Founded in 1902, Goodwill is one of the world’s leading benefactors of such services, as well as one of the largest employers in the world of the disabled (Hoovers, 2014). Areas of Interest: While it is most recognized for its 2,800 thrift stores, Goodwill concentrates on offering rehabilitation, job preparation, placement, and employment servi ces for people with disabilities and others. The company helps people to find and keep good jobs (Hoovers, 2014). Goodwill offers programs for young people, senior citizens, veterans, and people with disabilities, criminal backgrounds and other specialized needs (Goodwill Industries International, 2014). Mission statement: Goodwill works to improve the self-worth and value of life of individuals and families by reinforcing communities, removing obstacles to opportunity, and helping people in need achieve their full potential through learning and the power  of work. Goodwill strives to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training and the power of work (Goodwill Industries International, 2014). Summary of activities: (Based on 2013 Data) Last year, Goodwill assisted more than 9.8 million people prepare for careers in industries such as banking, IT and health care, and to get the backup services they needed to be successful (Hoovers, 2014). Last year the company served 9.8 million through employment and training programs, 44 million through mission services, 261, 875 received a job with Goodwill’s assistance and its estimated that those people earned $4.4 billion (Goodwill Industries International, 2014). Funding Sources: Support for Goodwill programs is produced mainly from the sale of contribution of goods, both at the retail stores and through an online auction site, and from contract work and government grants (Goodwill Industries International, 2014). The total profits produced by Goodwill organizations was $5.17 billion of which 83% was spent on programs. There are 87 million donors. Retail stores generated $3.79 billion, industrial and service contract work produced $647 million, $90 million came from government grants and $27 million from corporate and foundation grants. Individual gifts, donations and fees for services generated $46 million and government support foe mission services produced $455 millio n (Goodwill Industries International, 2014). History: Goodwill was founded in 1902 in Boston by Rev. Edgar J. Helms, a Methodist minister and early social visionary. Helms gathered old domestic goods and clothing in more affluent areas of the city, then taught and hired those who were underprivileged to fix and restore the goods (Goodwill Industries International, 2014). Goodwill Structure: Goodwill International’s CEO is Jim Gibbons. Cindy Cho Kim is the Director of International Development and currently there are two spokespeople Organization expert Lorie Marrero is the face of the Donate Movement. ABC reporter Evette Rios united with Goodwill’s cause in 2012 to help to plead to the Latin American market. Goodwill stores are self-governing organizations headed by a charitable board of directors (Goodwill Industries International, 2014). Goodwill has a connection of 165 independent, community-based Goodwill stores in the United States and Canada. Each local Goodwill must be accredited, request participation and meet specific standards created by Goodwill Industries  International (GII) (Goodwill Industries International, 2014). The GII Member Services center, is located in Rockville, MD. There are 2,900 total retail stores. Goodwill Industries of the Columbia, Inc. was initially recognized as a branch division of the Seattle Goodwill in 1961. Goodwill also has an online auction site at www.shopgoodwill.com (Goodwill Industries International, 2014). Values statement: The goods were then resold or were given to the people who fixed them. The system worked, and the Goodwill value of â€Å"a hand up, not a hand out† was established. (Goodwill Industries International, 2014). The value statement includes respect, integrity, stewardship, innovation and excellence (Goodwill Industries International, 2014). Problems: One problem that Goodwill Industries has is their view in the public eye. Many Goodwill stores are viewed as exploiters of disabled citizens. Some stores used a federal law under the Special Wage Certificate Program, to employ disabled workers at rates of 22, 38, and 41 cents per hour (Gibson, 2 013). The law allows nonprofits and companies to get a certificate that lets them to employ disabled workers â€Å"based on their abilities† at whatever salary they find suitable, with no minimum. This is compared to the $729,000 in salary and deferred compensation that the CEO, Jim Gibbson makes. The CEOs of Goodwill organizations across the U.S. mutually earned $30 million (Gibson, 2013). The problem exists because there are numerous disabled adults who still need to support themselves but cannot get hired by normal means. Management and upper administrators have the ability to ensure that all their employees work in a safe and equal working environment which proper accommodations for their disabilities. Goodwill’s response was that disabled workers would not be hired anywhere else and should be appreciative for any amount they make even if it is 22 cents. Goodwill is against eliminating the program because it would cause more harm than good (Gibson, 2013). Support for Goodwill programs is produced mainly from the sale of contribution of goods, both at the retail stores and through an online auction site, and from contract work and government grants (Goodwill Industries International, 2014). Another problem that Goodwill faces is criticisms for ripping off customers. The prices of items are for a donated used article. Goodwill has been accused of taking the better donated items and selling the products on eBay or keeping them for themselves, or calling family members to come in and purchase the items. They also sell the less desirable items in stores and price them at ridiculously expensive prices for used and donated items. According to Smith, selfishness is a fundamental driving force of human conduct (Fieser & Moseley, 2012). Companies such as Goodwill accumulate wealth through a system that presents good intentions but are driven by greed. The company has become very wealthy off of items that were completely free. Company Impact: One report indicates a decrease in donations (Begam, 2010). Donations for several local charities are at an all-time low this year. Goodwill says their donations are down 25% in their stores across the region (Begam, 2010). Many consumers are urged not to donate to Goodwill because of their treatment of disabled employees and pricing donated goods at high prices. Part Two: BP P.L.C (For-Profit) Although BP P.L.C. is a profit organization, it faces many challenges that also threaten the company ethically and morally. Profile of BP, P.L.C.: BP is one of the world’s leading international oil and gas companies. We provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving, and the petrochemicals products used to make everyday items as diverse as paints, clothes and packaging (BP, 2014). Areas of Interest: BP’s area of interests includes finding and extracting oil and gas to producing fuels, lubricants and petrochemicals (BP, 2014). Mission Statement: Although not specifically labeled a â€Å"mission statement,† BP has a published statement of â€Å"What We Stand For†: â€Å"BP wants to be recognized as a great company – competitively successful and a force for progress. We have a fundamental belief that we can make a difference in the world. We help the world meet its growing need for heat, li ght and mobility. We strive to do that by producing energy that is affordable, secure and doesn’t damage the environment (BP, 2014). Summary of Activities: In 2013 BP completed 17 exploration wells and made seven potentially commercial discoveries in 2013. It was the most successful year for exploration drilling in almost a decade. They started three major projects in 2013 and another three in January and February 2014. They completed the commissioning of all major units for the Whiting refinery upgrade, transforming it into one of our advantaged downstream assets in our portfolio (BP, 2014). Funding  Sources: In 2013 BP had several areas of funding. Sales and other operating revenues totaled 379,136 million dollars. Earnings from joint ventures – after interest and tax totaled 447 million dollars. Earnings from associates – after interest and tax totaled 2,742 million dollars. Interest and other income totaled 777 million dollars. Gains on sale of businesses and fixed assets totaled 13,115 million dollars. Total revenues and other income totaled 396,217 million dollars and BP shareholders totaled 23,451 million dollars (BP, 2014). BP’s History: BP’s history begin with innovations, starting in 1908 with oil found in a rugged part of Persia after a long and difficult search. Since then, discoveries large and small have fuelled the company’s progress. Back in England, William D’Arcy gambled his considerable fortune on oil, and was on the verge of losing everything. It seemed that the geologists and experts who had wagged their heads encouragingly at him since 1901 had all been wrong about the oil beneath the sands of Persia. By the early morning of 26 May 1908, the whole camp reeked of sulphur. At four o’clock the drill reached 1,180 feet and a fountain of oil spewed out into the dawn sky. Within a year, the Anglo-Persian Oil Company, which would one day become BP, was in business (BP, 2014). BP’s Values: Our values of safety, respect, excellence, courage and one team align explicitly with BP’s code of conduct and translate into the responsible actions necessary for the work we do every day. Our values represent the qualities and actions we wish to see in BP, they guide the way we do business and the decisions we make (BP, 2014). Structure: BP’s businesses are organized to deliver the energy products and services people around the world need right now. It has 102,498 locations and its international headquarters in located in St James’s Square, London Its Upstream segment is responsible for activities in oil and natural gas exploration, field development and production. Its Downstream segment focuses on fuels, lubricants and petrochemicals. BP is one of the world’s leading international oil and gas companies. They provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving, and the petrochemicals products used to make everyday items as diverse as paints, clothes and packaging (BP, 2014). Problems: One problem that BP faces results from the oil spill in the Gulf of Mexico in 2010. The company faces many lawsuits. BP is front and center because of  its high-profile role in the disaster, not to mention its deep pockets and its reputation as a global business power. Current estimates have BP setting aside about $32 billion to cover cleanup, legal claims, fines, and other costs related to the spill. So, clearly BP is planning on taking the brunt of the legal blame — and the biggest financial hit, for contributing to the worst oil spill in the nation’s history (Nolo, 2014). Another problem the company faces is the mandated cleanup fines that the government is requiring the company to pay. According to Smith, selfishness is a fundamental driving force of human conduct (Fieser & Moseley, 2012). Companies such as BP accumulate wealth by using resources from the Earth. The company is subject to lawsuits and cleanup fines because of the numerous livelihoods that were damaged and the damage cause to the environment as a result of the oil spill the government requires the company to supply. Recently, BP Oil and Gas filed a petition with US Supreme Court Justice Antonin Scalia seeking review of a lower court’s decision to have BP continue making payments to the affected parties related to the 2010 Gulf of Mexico oil spill and stop payments to claimants while litigation continues (Matthew, 2014). Impact to Company: Initially, BP had a negative public view and maintained its stock. However, by late June, BP was trading in the $27 range. Fewer analysts recommended buying BP and a few recommended that investors sell. Coincidentally, this was all about the same time as or shortly after BP agreed to put $20 billion into an escrow account to pay for spill-related damages and announced it would not pay stock dividends in 2010 (Lawyers.com, 2014). In addition as of 2013, BP spent $26 billion on response efforts. Part Three: Personal Ethical Evaluation Goodwill Industries International Goodwill’s primary response was driven by selfish motives (Fieser & Moseley, 2012) and morally irresponsible. The company’s response that the people should be grateful and not complain about their wages brings a negative view upon the company. According to Fieser and Moseley (2012), the moral subjectivist thinks that right and wrong is decided by what, the subject of the situation, thinks or feels is right or wrong. However the average person  working in the United States expects to receive minimum wage for working, because it is the norm or culturally relative (Fieser & Moseley, 2012). The culture of the United States would view Goodwill as taking advantage of already limited people. Ethical egoism implies that people act so as to maximize their self-interest (Fieser & Moseley, 2012). Goodwill felt that it was doing a greater good by hiring those who would not normally have gotten employment. Morally speaking, they were within the confines of the law to operate as su ch. Because Goodwill used the Special Wage Certificate Program, to employ disabled workers at rates cents per hour (Gibson, 2013) they were legally justified in their actions. The law allows nonprofits and companies to get a certificate that lets them to employ disabled workers â€Å"based on their abilities† at whatever salary they find suitable, with no minimum. On the other side of this coin is that Goodwill receives grant money from the government for operating as a nonprofit organization and actually helping people in the community. Even though the attempt was noble, they could have done more to improve the situation. Though they hired a demographic of people that would normally remain unemployable, they could have offered a salary that demonstrates a level of equality, fairness or self-worth. In many cases these people were working for less than eight dollars a day. They spent more money in expenses getting to work than they actually made at work. Some of the people complained about that very issue also, that they did not make enough money to cover rent. This is compared to the $729,000 in salary and deferred compensation that the CEO, Jim Gib bson makes. The CEOs of Goodwill organizations across the U.S. mutually earned $30 million (Gibson, 2013). The company received 90 million dollars government grants and $27 million from corporate and foundation grants in 2013. Goodwill offered a potential solution to a difficult situation. In doing so, the company created a problem for themselves. It could have been prevented had they offered an acceptable wage compensation to the disable employees. One way Goodwill can address the issue with the treatment of its employees is to consider the triple bottom line, which implies that successful companies must pursue three distinct values: people, the planet, and profit (Fieser & Moseley, 2012). There should be social benefit to workers and the community, environmental benefit with the implementation of sustainable ecological practices, and economic benefit only after all hidden  environmental costs have been factored in. In doing so, if Goodwill hires employees, then they should pay them minimum wage and accommodate their job assignments according to their ability regardless of their level of ability. They should also offer opportunity for raises and promotion. This ensures that everyone gets equal pay and fair treatment. One solution for the issue of greed is to put into place quality assurance representatives and to create a price list for different categories of items. This ensures that all items are priced the same across the country. The price list should have a price range, which includes the lowest and highest prices that items can be priced within their category. For example, a lamp can be priced from $3.00 to $5.00 depending on quality. This solution is possible but would require extreme communication across the nation. It would also require store representatives to ensure that these policies were followed and to ensure that all donations are inventoried properly. BP P.L.C BP’s primary response was utilitarian driven (Williams, 1973) and morally responsible (Fieser & Moseley, 2012). The company was motivated by the idea to make things right. The company’s response to set finances aside for the cleanup efforts and to assist those affected by the oil spill was their way of taking responsibility for the harm that their operations and property caused on the environment and lives in the Gulf area. The oil spill was a direct result of the company drilling in the Gulf. The thousands of gallons of oil that flooded the area affected animal life and eventually the livelihood of fishermen. BP plc was faced with managing the crisis and examining the causes of its organizational failure. At the core of the issue is a failed organizational culture. The problem could have been prevented had BP ensured that all safety measures for drilling were being used. As time passed, BP became more driven by ethical egoism. They began to act so as to maximize their self-interest. They no longer wanted to pay the families who were affected and wanted courts to reevaluate the situation to determine if they were still obligated to pay these families for the oil spill that killed and poisoned wildlife, animals and fish (Matthew, 2014). Even though the company’s initial response was admirable, they came back with an actions that demonstrated that they are truly a profit company and wanted to stop all obligation to pay those who were affected by the oil  spill. The company agreed to put $20 billion into an escrow account to pay for spill-related. They eventually paid $26 billion in issued related to the oil spill (Gibson, 2013). BP could have do more to help the situation analyzed the damage caused by the oil spill to determine lasting effects on fishermen’s livelihoods. The company can set aside more money to assist in future cleanup efforts, provide funding to local environmental services for testing and cleanup efforts. BP can also settle all reasonable lawsuits. This will help its public image and provide closure for families who lost their livelihood. The company can set aside money for environmental service agencies to test toxicity levels, population and regeneration of different animal species and any future cleanup efforts. These solutions are possible because eventually BP will have to pay more in legal fees, lawsuits or fines. These solutions offer them the chance to get ahead of the problem and be proactive Part Four: Critique of Company’s Actions Goodwill Industries International Goodwill’s actions and motivation seem to reflect self-interest and at times down right greed. The company’s response that the people should be grateful and not complain about their wages brings a negative view upon the company. According to Fieser and Moseley (2012), the moral subjectivist thinks that right and wrong is decided by what, the subject of the situation, thinks or feels is right or wrong. Even though Goodwill’s administration would have viewed the hiring of disabled people at such a low wage as acceptable, many would not. The average person working in the United States expects to receive minimum wage for working, because it is the norm or culturally relative (Fieser & Moseley, 2012). The culture of the United States would view Goodwill as taking advantage of already limited people. Ethical egoism implies that people act so as to maximize their self-interest (Fieser & Moseley, 2012). Goodwill felt that it was doing a greater good by hiring those who would not normally have gotten employment. Morally speaking, they were within the confines of the law to operate as such. Because Goodwill used the Special Wage Certificate Program, to employ disabled workers at rates cents per hour (Gibson, 2013) they were legally justified in their  actions. The law allows nonprofits and companies to get a certificate that lets them to employ disabled workers â€Å"based on their abilities† at whatever salary they find suitable, with no minimum. The company’s response should have been response was utilitarian driven (Williams, 1973). This approach would have allowed the company to view the disabled as people worthy of the respect of being treated and paid equally. Just because they â€Å"can† legally pay these employees less does not mean that it is the correct thing to do. Right and wrong could have been determined by a cost-benefit analysis. Because the company receives so many millions to help fund programs like employing disable people, they would not have lost anything financially to pay the people at least minimum wage. There could have been several benefits, such as a more positive public view, sustained donations from the public and a developing a program that actually helps the community. BP P.L.C. BP’s primary response was utilitarian driven (Williams, 1973) and morally responsible (Fieser & Moseley, 2012). The company was motivated by the idea to make things right. The company’s response to set finances aside for the cleanup efforts and to assist those affected by the oil spill was their way of taking responsibility for the harm that their operations and property caused on the environment and lives in the Gulf area. As time passed, BP became more driven by ethical egoism. They began to act so as to maximize their self-interest. They no longer wanted to pay the families who were affected and wanted courts to reevaluate the situation to determine if they were still obligated to pay these families for the oil spill that killed and poisoned wildlife, animals and fish (Matthew, 2014). (1) Moral Subjectivism In its common form, Moral Subjectivism amounts to the denial of moral principles of any significant kind, and the possibility of moral criticism and argumentation. In essence, ‘right’ and ‘wrong’ lose their meaning because so long as someone thinks or feels that some action is ‘right’, there are no grounds for criticism.à  If you are a moral subjectivist, you cannot object to anyone’s behaviour (assuming people are in fact acting in accordance with what they think or feel is right).à  This shows the key flaw  in moral subjectivism — probably nearly everyone thinks that it is legitimate to object, on moral grounds, to at least some peoples’ actions.à  That is, it is possible to disagree about moral issues. (2) Cultural Relativism Right and wrong is determined by the particular set of principles or rules the relevant culture just happens to hold at the time. Cultural Relativism is closely linked to Moral Subjectivism.à  It implies that we cannot criticize the actions of those in cultures other than our own.à  And again, it amounts to the denial of universal moral principles.à  Also, it implies that a culture cannot be mistaken about what is right and wrong (which seems not to be true), and so it denies the possibility of moral advancement (which also seems not to be true). (3) Ethical Egoism Right and wrong is determined by what is in your self-interest.à  Or, it is immoral to act contrary to your self-interest. Ethical Egoism is usually based upon Psychological Egoism — that we, by nature, act selfishly.à  Ethical egoism does not imply hedonism or that we ought to aim for at least some ‘higher’ goods (e.g., wisdom, political success), but rather that we will (ideally) act so as to maximize our self interest.à  This may require that we forgo some immediate pleasures for the sake of achieving some long term goals.à  Also, ethical egoism does not exclude helping others.à  However, egoists will help others only if this will further their own interests. An ethical egoist will claim that the altruist helps others only because they want to (perhaps because they derive pleasure out of helping others) or because they think there will be some personal advantage in doing so.à  That is, they deny the possibility of genuine altruism (because they think we are all by nature selfish).à  This leads us to the key implausibility of Ethical Egoism — that the person who helps others at the expense of their self-interest is actually acting immorally.à  Many think that the ethical egoist has misunderstood the concept of morality — i.e., morality is the system of practical reasoning through which we are guided to constrain our  self-interest, not further it.à  Also, thatà  genuine altruism is indeed possible, and relatively commonly exhibited. Utilitarianism Utilitarianism is a very simple view that matches common sense – right and wrong can be determined by a cost-benefit analysis. We must consider all the good and bad consequences when deciding if an action is right. Utilitarians disagree about what counts as â€Å"good† or â€Å"bad.† Some think that fulfilling desires is good and thwarting desires is bad, classic utilitarians think that happiness is good and suffering is bad, and pluralists believe that there are multiple â€Å"intrinsic goods† that are worth promoting. An action will then be said to be â€Å"right† as long as it satisfactorily causes good consequences compared to alternative actions, and it will be â€Å"wrong† if it doesn’t. Utilitarianism doesn’t discriminate or encourage egoism. It is wrong to harm others to benefit yourself because everyone counts. What counts as â€Å"satisfactory† will not be agreed upon by all philosophers. Originally some philosophers suggested that only the â€Å"best† action we could possibly perform is â€Å"right,† but this is an extreme, impractical, and oppressive view. Why? Whenever you are taking a shower or spending time with friends it would probably be better to be doing something else, such as helping the needy, but it is absurd to say that you are always doing wrong whenever you are taking a shower or spending time with friends. Additionally, it isn’t clear that there is a â€Å"best† course of action always available to us. There might be an unlimited number of actions we can perform and at least one of them could be better than what we choose to do. Corporate sustainability includes many normal business practices. The oil spill in the Gulf of Mexico provides a classic example of how failure to be sustainable can lead to an overall organizational failure of mandate, and a failure to serve stakeholders. BP plc was faced with managing the crisis and examining the causes of its organizational failure. At the core of the issue is a failed organizational culture. This paper examines what events and  organizational values have led to the crisis and what changes to organizational culture would be required, to avoid a repeat event and begin to create a sustainable organization. Reference: Arnold, D. H., & McKay, R. (2013). Sustainable Enterprises: Crisis Management and Culture Transformation for BP. Business and Management Research, 2(3), p16. Chicago Anand, S. (2008). Not†for†Profit Organizations. Essentials of Corporate Governance, 163-177. Matthew, J. 2014. BP Asks US Supreme Court to Halt Gulf of Mexico Oil Spill Payments Retrieved from http://www.ibtimes.co.uk/bp-asks-us-supreme-court-halt-gulf-mexico-oil-spill-payments-1450360 Rodwell, J. J., & Teo, S. T. (2013). STRATEGIC NRM lN FOR-PROFIT ANO NON-PROFIT ORGANIZATIONS IN A KNOWLEDGE-INTENSIVE INDUSTRY. Human Resource Management in the Public Sector, 9. Williams, B. (1973). A critique of utilitarianism. Cambridge/UK.

Review of Ella Delorias Waterlily Feminist Perspective Essay

Review of Ella Delorias Waterlily Feminist Perspective - Essay Example Ella Cara Deloria is best known for her linguistic and ethnographic work on the Sioux Nation. Though not formally trained as anthropologist, since she was a trained as a teacher, she gained a reputation in the field. She brought a new perspective on her work, as she was born on the Yankton Sioux Reservation and part of a traditional Dakota Sioux family. Deloria was born in the White Swan district of the Yankton Indian Reservation, South Dakota. Her parents were Mary Sully Bordeau Deloria and Philip Deloria, the family having Yankton Sioux, Irish, and French roots. Her father was one of the first Sioux to be ordained as an Episcopalian priest. Although Ella was the first child to the couple, they each had two daughters by previous marriages; her parent had three more children after her. Deloria was brought up on the Standing Rock Indian Reservation, at Wakpala, and was educated first at her father's mission school and All Saints Boarding School in Sioux Falls, and then a brief period at the University of Chicago at Oberlin College, Ohio, to which she had won a scholarship. After two years at Oberlinshe she moved to Teachers College, Columbia University, New York, and graduated with a B.Sc. in 1915. Throughout her professional life she suffered from not having had the money or the free time necessary to take an advanced degree, largely because of her commitment to the support of her family; her parents were elderly, and her sister suffered from brain tumors. In addition to her work in anthropology, Deloria had a number of jobs, including teaching dance and physical education, lecturing and giving demonstrations on Native American culture, working for the Camp Fire Girls and for the YWCA, and holding positions at the Sioux Indian Museum in Rapid City, South Dakota, and (as assistant director) the W.H. Deloria had a stroke in 1970 and died the following year of pneumonia. Her family spoke Dakota and Lakota dialects of the Sioux Language. It was through the understanding of the Dakota and Lakota dialects that Deloria would find her place in history. The Deloria family was devote Christians, but also followed the traditional ways of the Dakota people. Ella Deloria was dedicated to her family, which through extended kinship was great in numbers and this was one of the factors that hindered her professional education. Waterlilly was perhaps the highest of Deloria's achievement; it can be described as a book that guides the outsider into the mental as well as the historical world of the nineteenth century Sioux. Deloria was more focused on kinship, tribal structure, and the role of women in her traditional society and this greatly shaped her work. From a feminist perspective, Deloria's work appears to demonstrate the strength of the women in a traditional structure that is greatly misunderstood. In her efforts to research traditional culture and structure, Deloria conducted vast number of interviews with elders, women and tribal historians. She spent 1962-1966 working at the University of South Dakota, where she did her research, lectured, consulted and continued writing that she became an authority on the Dakota and Lakota Sioux. These, to a large extent, defined the content and perspective of her novel - Waterlilly. Through her extensive research work,

T cellB cell collaboration in the immune response to infection Essay

T cellB cell collaboration in the immune response to infection - Essay Example It is referred to as "non-specific" because it generally attempts to stop the spread of all types of invaders. (Kuby, 1996) The latter type consists of two categories: cell-mediated immunity and antibody-mediated (humoral) immunity. It is the stronger one of the two types but takes several hours or even days to become fully activated. It is referred to as "specific" because it responds differently to every other foreign pathogen. (Hariharan, 2006) Lymphocytes, a class of White Blood Cells, are a vital part of the acquired immune system, being responsible for the whole reaction. They are produced in the primary lymphoid organs and then migrate to the secondary lymphoid organs where they recognize antigens of foreign bodies by the help of membrane receptors specific to the antigens. Two major classes of lymphocytes take part in the acquired immunity: B-Cells (B lymphocytes) and T-Cells (T lymphocytes). (Alberts, Bray, Lewis, Raff, Roberts, Watson, 1994), (Linnemeyer, 1993) Precursors of T-cells originate in the foetal liver and yolk sac during the embryonic life, and migrate to the bone marrow after birth. The stem cells then enter the thymus by chemo taxis and develop into T-cells which are later specialized into CD4+ (helper) cells or CD8+ (cytotoxic) cells. (UNC-SOM, 2004) Maturation On entering the thymus, T-cell precursors (prothymocytes) develop into T-cells that indicate both CD4 and CD8 molecules on their membranes and then later continue to indicate either CD4 or CD8 molecules. The cells having antigen receptors for self proteins are destroyed by aptosis (programmed cell death). This prevents autoimmunity. On the other hand, the cells having antigen receptors that do not react with self MHC proteins are also killed as this causes the definite selection of T-cells that do react with MHC proteins. (Stadnyk, 2007) Functions of the MHC proteins include positive selection of T-cells as well as presentation of foreign body antigens to them. (NIAID, 2003) General Function The Helper T-cells activate lymphocytes called macrophages and other T-cells involved in the immune response, and aid B-cells in producing antibodies by alerting them and determining the type of antibody to be produced. (NIAID, 2003) 2) B-Cells: Origin Precursors of B-cells migrate from the foetal liver to the bone marrow where they remain and undergo maturation throughout the adult life. They do not require thymus for their development. (Levinson, 2004) Maturation Development of B-cells takes place in two phases: antigen-independent phase & antigen-dependent phase. In the 1st phase, stem cells of the marrow differentiate into B-lineage and progenitor B-cells. The progenitor B-cells proliferate into precursor B-cells which requires the microenvironment supplied by the surrounding stroma. Cells of the stroma release numerous cytokines, most importantly IL-7, which help in the maturation process. Further

Explain the Federal Government's success in the Civil War Essay

Explain the Federal Government's success in the Civil War - Essay Example A great deal of the South’s population was black and the number of men to call up for military service was far less than what the North possessed which was aided by a draft that was imposed by the federal government or the United States government at the beginning of the war. This did a great deal to ensure the success of the North as well, though there was strong opposition in many places against the act of war upon the southern part of the United States. People in New York knew that if the North won the war that there would be thousands of freed blacks that could possibly move north and take over the jobs of regular layman for fewer wages. â€Å"Such rhetoric inflamed smoldering tensions. Draft dodgers and mobs killed several enrollment officers during the spring and summer. AntiNegro violence erupted in a number of cities. Nowhere was the tinder more flammable than in New York City, with its large Irish population and powerful Democratic machine. Crowded into noisome tenements in a city with the worst disease mortality and highest crime rate in the Western world, working in low-skill jobs for marginal wages, fearful of competition from black workers, hostile toward the Protestant middle and upper classes who often disdained or exploited them, the Irish were ripe for revolt against this war waged by Yankee Protestants for black freedom. (McPherson 609)† This, however, did not stop the North’s cause to bring about black freedom and they enacted some financial matters to insure that their Union soldiers would be paid and have proper supplies as in the following quote. â€Å"Unlike the Confederacy, which relied on loans for less than two-fifths of its war finances, the Union raised two-thirds of its revenues by this means. And while the South ultimately obtained only 5 or 6 percent of its funds by actual taxation, the northern government raised 21 percent in this manner.

Managing Diversity in Organisations Literature review

Managing Diversity in Organisations - Literature review Example The study will try to analyze the literature on selected topic from the view point of strategic human resource management. Literature Review Taylor Cox, who is a renowned US diversity scholar, has expressed both annoyance and frustration on issues like misuse of the term diversity in the field of management. Cox (1994) has argued that, managing diversity in organization was never an American issue because in today’s world, organizations of other countries face the same challenge as American companies do when it comes to managing a diversified workforce. According to Cox (1994), non-American companies need to understand the importance of key issues associated with managing diversity such as knowledge sharing, team work, lattice communication path etc. According to Seidl and Becker (2006), organizations need to take help of guidelines or best practices suggested by other successful companies in order to maintain diversity in business place. The scholar duos have stated that the term â€Å"managing diversity† should be used in order to address complexity and cross culture perspective of business practices. Research works done by various management scholars on the topics like diversity management have influenced the researcher to write this literature review. Equality at work: Global Perspective Many companies across the globe face challenges regarding maintaining provision of equality in the workplace despite the presence of national legislative frameworks in many countries. There are evidences regarding the gender discrimination in the workplaces in many countries across the world, such examples are not good sign for management researchers and managers who are supporters of the agenda named as â€Å"managing diversity in the workplace.† According to Singh and Vinnicombe (2003), pie for women in the management position is comparatively low in comparison to male counterparts. Becker and Haunschild (2003) have pointed out that many companies ign ore the complex issues regarding managing diversity in the organization. According to recent survey, rate of termination for disabled people is twice in comparison to able-bodied people in the UK. Such examples are showing that organizations need to rethink about discriminations related to gender, race, disability, colour and nationality in order to match steps with global trend of bringing and managing diversity in the organizations. Research scholar Korabik and Abbondanza’s (2004) have stated that women are equally capable of modifying organizational policies and taking part in business policy determination. Hence, it is evident from the above discussion that managing a workforce which is diversified in terms of gender, race, physical ability, nationality and colour can help organizations not only to achieve equality but also to improve their service quality. Equal Opportunities and Managing Diversity During early 1990s, management researchers have introduced the term †Å"managing diversity† in order to define characteristics of equal opportunities (EO). Research scholars such as Jackson and Schuler’s (2003) have stated that organizations need to adopt the managing diversity strategy in order to use potential human resources available in the global marketplace. Definition of managing diversity in organization can be stated as â€Å"understanding that there are differences among employees and that

BUS311 Wk4 DIS Assignment Example | Topics and Well Written Essays - 500 words

BUS311 Wk4 DIS - Assignment Example This includes buildings and minerals. Real property can be categorized into freehold, concurrent and non-freehold estates. Freehold estates are a type of real property that an individual has the right of ownership for an indefinite period while in the case of non-freehold estates; the owner has the right of ownership for a limited period of time (Rogers 2012). Concurrent estate is property that is owned by two or more persons. Real property is immovable. Personal property is any type of property that does not fall under real property. Personal property includes any right that an individual has over movable things. Personal property can be categorized into corporeal and incorporeal forms of personal property. Personal property can be moved from one place to another. The law treats each type of property differently and so should the society. This is mainly due to the fact that the different properties have different characteristics. Businesses protect their logos through intellectual property, businesses, land and buildings are protected using the real property law and the goods that they offer to their consumers are protected by personal law. I couldn’t agree with you less. Your explanations are straight to the point and I think that giving suitable examples makes your work a masterpiece. However, I wish you would have elaborated more on how the society should treat the different types of properties. I totally agree with you when it comes to real property characteristics. However, when it comes to intellectual property I think that it is not personally owned as you have stated. That said, I think your examples on the same are correct (copyrights and patents). I also concur with you that the different types of properties should be treated differently by the society since they have different meanings and covered by different laws. The Sarbanes Oxley act was passed by congress in the year 2002. The act

Microbursts Research Paper Example | Topics and Well Written Essays - 1250 words

Microbursts - Research Paper Example Microbursts can cause production of high speed winds (about 100 mph or more), which last for about 5 to 20 minutes and have proven to be both damaging and destructive, especially to the airplanes. The microbursts are formed when falling rain drops mix with dry air and are evaporated, cooling the air above it as a consequence. As per theory, when air is cooled it sinks. Rapid cooling of air causes it to accelerate towards the ground and spread out and cause the diverging of wind patterns. Heavy rain and snow are also a source of microburst formation. Two types of microbursts are found: dry microburst and wet microbursts. The main difference between them is that the dry ones are formed by virga while the wet ones are formed by wet precipitation. (Caracena, 1990) To comprehend the concept of dry microburst, an understanding of what vigra is important. Basically, virga is that part of rain or snow that falls from the cloud but is evaporated before it reaches the ground. (Glickman, 2000) the evaporated vapor then carries out by the whole process described above. The most significant source of dry microburst are thunderstorms, which produce small amount of surface rainfall and hence, large amounts of vigra. On the other hand, wet microbursts majorly involve heavy rainfalls or snowfalls occurring at warm surfaces. (Fujita, 1985) The difference in the temperatures of the precipitation and the surface causes air currents to accelerate downwards and thus form the wet microbursts. In this case, important source is hail. Dry microbursts occur without precipitation, they are harder to predict or foresee and thus, are a far more potential threat to aircrafts than the wet. The large magnitude and unexpected nature of a microburst has resulted in a number of air crashes throughout history, more of which have occurred while landing. We read earlier that microbursts tend to spread out in all directions once they hit the ground. During landing, a plane is flying at a low

Internal and External Force of Change for Synergetic Solutions Essay Example for Free

Internal and External Force of Change for Synergetic Solutions Essay Synergetic Solutions lets us know that change is something that will happen no matter what we do. Executing change is not as simple as acknowledging the need for change. Synergetic Solutions understands the internal and external factors that have required a change to take place, and desire to improve operations but executing the change can be difficult when met with conflict. Both employees and leaders must understand, through good communication, the need for change and the way by which to achieve that change successfully. To survive in recent market environment organizations need to change constantly with current conditions that are constantly, who can accept change survive and who cannot accept change and suffer the consequences. Changes brought a effect of strategic initiatives within a company and how it affects work design and organization culture. While change is occurring you can see opposition to change at individual and organizational levels, change agent has to implement various tactics to restrain the resistance and dead organization step reward to work on new strategies. Synergetic solution Inc. is a $6 million company in the business of system integration assembling and reselling leading computers brands. It has 300 employees mostly in the sales and service departments working in five locations across the east–coast. most employees in this trading organization possess only basic computer assembling and trouble shooting skills, while a few technically higher skilled individuals oper ates as the specialists. Harold red, chief executive officers made changes in to the network solution business of designing and implementing complete computing networks. He got four of synergetic brightest engineers trained and certified on networking technologies. One internal factor that has caused Synergetic Solutions to implement change is limited skills of employees. Most employees have basic skills to complete tasks but how many  continue with education hours to keep progressing and learning? As with Synergetic Solutions, most employees have the basic computer skills needed but only a few employees are specialists in a chosen field (UOP, 2010). Being a specialist requires more time, training, and education which most employees will not do individually but will do collectively within the organization if the organization provides opportunity. For any change to occur positively, employees need to be trained to implement new routines and daily processing of tasks that increase skills and abilities of eac h employee. With 300 employees who mainly work in sales and service, Synergetic Solutions must implement change to educate these employees to expand skills and abilities.Another internal factor for change is to increase revenue. The goal of Synergetic Solutions is to increase revenue every quarter and by 80 percent over the next nine months. To be successful and meet the goals of earned revenue, a change must take place. Synergetic Solutions is taking a look at the certification and training needed to redirect the organization from reselling leading computers to designing and implementing tasks.

Assess the Ontological Argument Essay Example for Free

Assess the Ontological Argument Essay The ontological argument was first formulated by St. Anselm in the 11th century. It argues the existence of God from a deductive and a priori stance. God is a being than which none greater can be conceived. This is the response given by St Anselm to the fool in the psalm who believed there was no God. St Anselm the Archbishop of Canterbury and of the Benedictine Order explained that for God to exist in the mind he would not be the greatest being. However were God to exist in the mind and reality this would make a being ‘than which none greater can be conceived’, this means God must exist. This demonstration for the existence of God was immediately criticised by his contemporary Gaunilon. He argued that Anselm’s argument could easily be used to prove the existence of many different beings or even places. In Gaunilon’s ‘response on the behalf of the fool’, he argued that he could conceive of a perfect island ‘blessed with all manners of delight’, yet it did not mean it must exist. However, Anselm responded to this claim arguing that a perfect island contains contingency; it is dependent, whereas God possesses aseity, is self-sufficient. This means that God’s existence is therefore, necessary, independent. Descartes famously wrote his version of the ontological argument in the ‘Meditations’ in which he argued that God is an infinite being, perfect. For God to remain perfect he must then retain existence. He used the illustration of a triangle with three angles which all add up to 180 degrees. This quality of the triangle allows the triangle to be perfect and to be defined as a triangle. If the angles were taken away from the triangle it would no longer be a triangle. This is similar as to God; he could not be God if he did not exist. This proves according to Descartes that God’s existence is necessary. But, it can be argued that the ontological argument is using an analytic format to define God as existing. Immanuel Kant refutes this as he believes that existence as a predicate or property cannot define God. For instance, the analytic statement ‘a spinster is an unmarried woman’ is tautological and true by definition. But if you were to add the predicate existence it would have no direct effect on the statement, this means that existence cannot be a property of God. David Hume also went on to support this idea, as we cannot prove that existence is even a positive attribute, we know that ‘evil’ exists yet could this ‘existence’ be the same as the ‘existence’ of God? They would argue that the ontological argument failed to understand and make existence a meaning of God. However, there have been responses by other philosophers such as Frege who argues that existence is actually a first level predicate which is able to explain the second level predicate. For instance, the ‘greenness of the apple’ is known through our senses but by adding ‘the greenness exists’ we are able to understand that such a predicate exists in reality. This means that ‘God exists’ allows us to understand that such a being as powerful as God does exist in reality as well as the mind. However from an empirical view, Thomas Aquinas would argue that the flaw in the ontological arguments attempt to demonstrate God’s existence stems from the fact that Anselm wanted to argue that God’s existence can be proven from ‘de dicto’ instead of what is ‘real’, and this caused the argument to be weak. On the other hand, some will still argue that St Anselm and the ontological argument is still strong in the second half, ‘God is a necessary being’. This is due to the fact that only God’s existence can be either necessary or impossible and because it is possible, God is proven to exist. To evaluate the whole ontological arguments’ attempt to prove and demonstrate God’s existence, it is clear due to the deductive stance, it shouldn’t be argued as the conclusion drawn must be ‘God is a necessary being’, ‘God is a being than which none greater can be conceived’. But as soon as you understand that definition you will find that it could be used to prove the existence of many things and beings. The ontological argument proves the idea that if God exists he is going to be a necessary being, but it does not prove that he actually does exist. Therefore as Richard Dawkins would describe it ‘infinite, playground argument’ and does not demonstrate God’s existence.

Classification of the human senses

Classification of the human senses Abstract All known human senses are of extreme importance and relevance during employee selection. In this paper, a brief depiction of each sense is presented; the importance, relevance and influence of the sense of sight and hearing in employee recruitment is addressed, specifically in correlation to the screening of cabin crew for a major international airline. Introduction A wide body aircraft flies across the large projector screen followed by images of well known landscapes, happy passengers and smiling crew members. The music is soft but with a contagious upbeat. The room is bright with chairs neatly arranged in auditorium format, ready to receive the entering candidates. Excitement, anticipation and expectation fill the air. Greeting them, two recruiters in their business attire and attitude have already started their task: a recruitment day in about to begin. Everyone, throughout the course of their professional lives, has experienced some type of employee screening or recruitment process. Being an informal one-on-one interview or a highly complex assessment centre; in todays marketplace, selection of candidates and competition for the best positions are everyday occurrences. All of our everyday tasks, from the simplest to the most technically demanding requires using our senses; and translating, analysing the information to attain the desired results. The interpretation of our senses is a detrimental component of our perception (Gerow, 1994). Making sense of the senses Since Aristotles De Anima and his attempted definition of the five senses (sight, hearing, touch, smell and taste) great developments in research have shed needed light in the functionality and interrelation of our senses (Boernstein, 1955; Gerow, 1997; Orlady Orlady, 1999). Currently, some authors consider the existence of other senses such as kinaesthetic, acceleration, pain and balance within the five senses mentioned above (Gerow, 1997; Orlady Orlady, 1999). In brief words, our senses are: Sight Light rays enter the cornea making its way into the retina where conversion of physical energy into neural impulses occurs. These impulses are then sent to the brain for decoding and analysis. The perception of colour, brightness, form and depth is done by specialized cells (Gerow, 1997). Hearing Vibration creates waves and those waves travel into the ear where they set the tympanic membrane in motion, passing through various inner areas until reaching tiny hair cells where hearing takes place (Gerow, 1997, p.91). Our sense of balance is directly related to our inner ears (Orlady Orlady, 1999). Touch Identifiable as anything that triggers sensation on the skin, mucosa or tongue. One can categorize different sensations such as tingles, tickles, itches as well as differences in pressure, temperature, and the sensation of pain (Gerow, 1997). Smell It is a chemical sense. The odours molecules when in contact with the tiny hairs in our noses cause them to send impulses to our brain that interprets smells. Some studies suggest it to be the closest linked to memory (White Treisman, 1997). Taste A chemical sense that uses a combination of taste receptors capable of identifying four different states: sweet, sour, salt and bitter (Gerow, 1997). Although all senses are somewhat implicated in employee recruitment, perhaps the most intensely involved ones are sight and hearing. Sight and screening When you meet a candidate, sight is the first sense involved, followed by hearing, touch (shaking hands), and even smell (noticeable body odour). In cabin crew recruitment the first analyses done by the recruiters is a visual one. The recruiters visually analyse the candidates suitability according to the pre-established requirements and criterion: candidates are expected to be physically fit to best perform on board of an airliner; candidates must have a certain arm reach, which translates into a minimum height; and why not to mention that their overall displayed behaviour must entail a strong team work capability. In other words, the way that a candidate walks, talks, relates to others, his/her facial expressions and body language (non-verbal communication) are all taken into consideration. During this first visual analysis of the candidates suitability, recruiters must quickly forecast his/her adjustability to the job per say. The cabin crew job requires a combination of physical and mental tasks to be accomplished daily. Physical tasks are directly related to in-flight service and overall wellbeing of passengers and other crew members, in addition to performing optimally should an emergency occur. Cabin crews mental tasks are directly related to their capability of learning across several areas. From service delivery to (most importantly) safety and the use of safety equipment if needed. It is required of them to visually check emergency equipments in the assigned station, and these checks include continuous use of the human senses such as sight, hearing, touch and even smell. In addition, cabin crew must maintain alertness and situational awareness during the entire flight to ensure safety compliance (Helmreich Merritt, 1998). From the candidates perspective, sight is also the first sense used as they come into the venue, meet the recruiters and gather information about the company by printed material and/or video presentation. Their first impressions of the corporate image are created at this moment arousing or diminishing the interest for the position offered. Sound and screening Hearing follows the visual contact. Through hearing is when another crucial part of the recruitment process takes place: the evaluation of the candidates potential in verbal communication, and the interaction with his/her peers during all the presented group or individual exercises and personal interview. The candidates ability to understand speech and coordinate it with proper physical response and verbal communication are imperative for his/her continuance in the recruitment process. Since communication is a key element of aviation safety (Kanki Palmer, 1993), the candidates ability to properly communicate even at this early stage is essential. The evaluation (visual and verbal) of group interaction and aspects of decision making are another decisive aspect to look into during employee selection. In aviation, being in the cockpit or in the passenger cabin, positive group interaction that facilitates the assessment of a given situation followed by proper decision is essential to ensure safety is achieved (Oranasu, 1993). Others senses and screening Present at a much smaller scale are the senses of smell and touch. Physical touch during screening is limited to handshakes. In such brief contact however, recruiters can only guess how affected by the process a candidate is. If candidates display sweaty or trembling hands, it might signal them as nervous and tense (rather normal under the circumstances). The sense of smell is an interesting one; it ranges from identifying the presence or not of a pleasant or unpleasant odour to interpreting and reacting to it. In employee selection, only cases of offensive body odour are of concern as it has been widely suggested that odour can affect performance in the workplace (Kroemer Kroemer, 2001). Perception and screening Perception is broadly defined as the interpretation of the several stimuli that we are exposed by at any given time. Perception in itself is selective and directly linked to the intensity of a given stimuli, and its importance to the receiver of these stimuli (Gerow, 1994). Every recruitment campaign is unique and so must be the perceptive approach of the recruiters to avoid biased decisions. Purkiss, Perrewee, Gillespie, Mayes and Gerrald (2003) suggest that the evaluation of candidates performance as being related to positive or negative stereotyping, cultural misunderstanding or even inadequate application of recruitment techniques. All of these elements are primarily understood and processed as part of ones perception. Further discussing bias in recruitment and its implications is far beyond the scope of this paper. Playing an important role in the recruitment process is the venue in which it occurs. Our senses are stimulated and influenced by the surroundings, and so is our perception or understanding of the messages that our senses send to us (Gerow, 1994). External factors such as noise, temperature, lighting, smell among others; and, internal factors such as fatigue, stress, culture, and mental state (of candidate and recruiters) should be factored in for optimal performance (Orlady Orlady, 1999). Conclusion Although all senses are involved in everyday activities, when it comes to employee recruitment and selection process of any company, mostly sight and hearing are engaged. Sight is the first sense to be used followed closely by hearing. Perception and understanding of all received information during the recruitment process is greatly influenced by internal and external factors such as cultural traits; physical and mental state of the recruiters (stress, fatigue); and personal (or bias) understanding of the given criterion. In addition, perception from the candidates point of view also affects the outcome of any screening. Lastly, recruitment officers do not only rely in their senses or their perception to form a final decision on a candidates application. There are written tests; psychometric and aptitude tests; and even medical tests performed that help create a more accurate picture of every applicant before a final decision is reached. Further investigations into the interplay of senses within human resources, specifically its influence during employee selection are needed to enhance understanding on both sides. References Boernstein, W. (1955). Classification of the human senses. Yale Journal of Biology and Medicine 28, pp 208-215. Kanki, B.G. Palmer, M.T. (1993). Communication and crew resource management. In E.L. Wiener, B.G. Kanki, R.L. Helmreich (Eds.), Cockpit Resource Management. San Diego, CA: Academic Press. Helmreich, R, L. Merritt, A. C. (1998). Culture at work in aviation and medicine: National, organisational and professional influences. Aldershot, UK: Ashgate. Kroemer, K.H.E. Kroemer,D . (2001). Office ergonomics. New York, NY: Taylor Francis Inc. Orasanu, J.M. (1993). Decision making in the cockpit. In E.L. Wiener, B.G. Kanki, and R.L. Helmreich (Eds.), Cockpit Resource Management. San Diego, CA: Academic Press. Purkiss, S.L.S., Perrewee, P.L., Gillespie, T.L., Mayes, B.L., Gerrald, R.F. (2003). Implicit sources of bias in employment interview judgments and decisions. Organizational Behavior and Human Decision Processes 101 (2006) 152-167. Retrieved on 3rd July 2009, from doi:10.1016/j.obhdp.2006.06.005 White, T. Treisman, M. (1997). A comparison of the encoding of content and order in olfactory memory and in memory for visually presented verbal materials. British Journal of Psychology 88, n3 459-469.

A Nuclear Reactor :: science

A Nuclear Reactor The term Nuclear Reactor means an interaction between two or more Nuclei, Nuclear Particles, or Radiation, possibly causing transformation of the nuclear type; includes, for example, fission, capture, elastic container. Reactor means the core and its immediate container. Nuclear Reactors are used to produce electricity . The numbers of Nuclear Reactor plants have grown sufficiently . Electricity is being generated in a number of ways, it can be generated by using Thermal Power. It can be employed by using two basic systems a Steam Supply System and an Electricity Generating System these two systems are related to each other. The Steam Supply System produces steam from boiling water by the burning of coals and the Electricity Generating System produces electricity by steam turning turbines. The Nuclear power plants of this century depend on a particular type of Nuclear Reaction, Fission (The splitting of a heavy nucleus like the uranium atom to form two lighter "fission ! fragments" a s well as less massive particles as the Neutrons). In the Nuclear Reactors this splitting is induced by the interaction of a neutron with a fissionable nucleus. Under suitable conditions, a "chain" reaction of fission in which events may be sustained. The energy released from the fission reactions provide heat, part of which is ultimately converted into electricity. In the present day Nuclear power plants, this heat is removed from the Nuclear fuel by water that is pumped past rods containing fuel. The basic feature of the nuclear reactor is the release of a large amount of energy from each fission event that occurs in the nuclear reactors core. On the average, a fission event releases about 200 million electron volts of energy. a typical chemical reaction, on the other hand releases about one electron volt. The difference, roughly a factor of 100 million electron volts. The complete fission of one pound of uranium would release roughly the same amount of energy as the combination o f 6000 barrels of oil or 1000 tons of high quality oil. The reactor cooling fluid serves a dual purpose. Its most urgent function is to remove from the core the heat that results when the energy released from the Nuclear reactions is transformed by the collisions into the random nuclear motion. An associated function is to transfer this heat into an outside core, typically for the production of electricity. The designer provides for a nuclear core in a container through which a cooling fluid is pumped.

Unwelcome Houseguests :: essays research papers fc

Unwelcome Houseguests The great country of America was founded by scores of immigrants fleeing from Europe. The colored hands of immigrants working in America have touched our great railroads, magnificent buildings, and even the food we eat. However, times have changed, and with this change comes a new responsibility for America to control its borders and the people who pass through them. Not only are illegal immigrants invading our land, but they are crying out for employment and federal aid rights. Giving illegal immigrants the rights to driver’s licenses, social security benefits, and employment rights is not only unfair to lawful citizens; it is outright irresponsible. The immigration of illegal peoples, be it from South America, Europe, or Asia, into the United States has quickly become a growing problem.   Ã‚  Ã‚  Ã‚  Ã‚  Illegal immigrants do not, and should not, have the right to obtain driver’s licenses. By even entertaining the idea of giving them driver’s licenses, the public is making it seem as though it is okay to hop our borders and infest our country. Some activists argue that legally giving undocumented residents the right to drive will discourage them from carjacking and other crimes. However, the single most devastating act of terrorism on American soil could have been prevented by the denial of driver’s licenses to illegals. Wodele writes, â€Å"†¦19 airline hijackers easily obtained driver’s licenses to board planes that slammed into the World Trade Center and Pentagon on Sept. 11, 2001† (2). Along with the potential danger, other dilemmas arise with the exponential arrival of unlawful peoples in our country.   Ã‚  Ã‚  Ã‚  Ã‚  One of the biggest problems with illegal immigrants inhabiting our land is the tremendous strain they put on our national budget. According to Human Events, â€Å"†¦households headed by illegal aliens used $10 billion more in government services than they paid in taxes in 2002† (22). Among the largest federal costs used by undocumented immigrants are â€Å"Medicaid ($2.5 billion); treatment for the uninsured ($2.2 billion); food assistance programs ($1.9 billion); the federal prison and court systems ($ 1.6 billion); and federal aid to schools ($1.4 billion)† (Human Events, 22). With our national debt already rapidly increasing due to the ongoing war on terrorism, any money spent towards illegal immigrants is anything but helpful to our already fragile economy. However, illegals do help scratch the surface of the problems of the depleting funds of Medicare and Social Security by contributing with the little taxes they do pay.

Coke Burn India

Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Current Market Scenario Current Market Scenario Industry Highlights Coke Burn Industry Highlights Coke Burn Distribution Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties. RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore) Distribution Red Bull faces legal battle with their largest distributor – RNG group after snapping decade old ties.RNG used to control 90% of Red Bull’s distribution with close to 19,000 outlets Selective distribution only in 3 metros (Mumbai, Delhi and Bangalore) Manufacturing Key market players import their product from South East Asian countries like Malaysia, Thailand etc. First and only multinational company to receive local manufacturing nod for energy drinks Manufacturing Key market players import their product from South East Asian countries like Malaysia, Thailand etc. First and only multinational company to receive local manufacturing nod for energy drinks Market ShareDominated by Red Bull with 71. 3% market share Depleting market share currently stands at 2. 6% of the energy drinks market Market Share Dominated by Red Bull with 71. 3% market share Depleting market share currently stands at 2. 6% of the energy drinks market Market Size Rs. 1894 million (off trade) with a CAGR of 55. 7% Rs. 49 million (off trade) Market Size Rs. 1894 million (off trade) with a CAGR of 55. 7% Rs. 49 million (off trade) To increase off trade sales from Rs. 49 million currently to Rs. 299 million in a year Mission To increase the overall market share from the current 2. % to 10% in a year To increase brand awareness, consumer loyalty and satisfaction Strengthening Burn’s social media and overall online visibility To increase off trade sales from Rs. 49 million currently to Rs. 2 99 million in a year Mission To increase the overall market share from the current 2. 6% to 10% in a year To increase brand awareness, consumer loyalty and satisfaction Strengthening Burn’s social media and overall online visibility Communication Objectives Awareness Create brand awareness and visibility by crafting distinct brand imagery ConsiderationEducate consumers and bring Burn in their consideration set on par with Red Bull Conversation Induce more effective trials by engaging consumers through on ground activation Loyalty Implement loyalty and rewards programs ensuring consumer retention Communication Objectives Awareness Create brand awareness and visibility by crafting distinct brand imagery Consideration Educate consumers and bring Burn in their consideration set on par with Red Bull Conversation Induce more effective trials by engaging consumers through on ground activation Loyalty Implement loyalty and rewards programs ensuring consumer retentionCompetitor Analys is Competitor Analysis Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Product Price Place Promotion Red Bull original Rs. 95 for 250ml Pack of 4 for Rs. 359 Gyms, Cafe’s, Barista, Costa Coffee, Bars and Retail Outlets * Formula 1 racing * Soap Box Race * Student brand ambassador * Television Ads * Rejuve * Nicofix * Minus Rs. 95 for 250ml CCDs, bars, retail outlets. * Shah Rukh Khan brand ambassador * Print Advertising * Sunburn music festival * Premium * Wildberry * Pomegranate * Red grapes * * Regular * Sugar free Cola Rs. 85/90 for 250ml Rs. 50 for 180ml Rs. 95 for 250ml Gyms, retail outlets Pubs, discos, night clubs * Shilpa Shetty brand ambassador * Energy Drink partner of CSK * College events * Certain cultural and music festivals Proposition Get High on Energy Gives you Wings Free your Energy Get high every time you drink Product Price Place Promotion Red Bull original Rs. 95 for 250ml Pack of 4 for Rs. 359 Gyms, Cafe†™s, Barista, Costa Coffee, Bars and Retail Outlets * Formula 1 racing * Soap Box Race * Student brand ambassador * Television Ads * Rejuve * Nicofix * Minus Rs. 5 for 250ml CCDs, bars, retail outlets. * Shah Rukh Khan brand ambassador * Print Advertising * Sunburn music festival * Premium * Wildberry * Pomegranate * Red grapes * * Regular * Sugar free * Cola Rs. 85/90 for 250ml Rs. 50 for 180ml Rs. 95 for 250ml Gyms, retail outlets Pubs, discos, night clubs * Shilpa Shetty brand ambassador * Energy Drink partner of CSK * College events * Certain cultural and music festivals Proposition Get High on Energy Gives you Wings Free your Energy Get high every time you drink Consumer needs and GAP analysis Consumer needs and GAP analysisThrough our research we inferred that a lack of awareness and availability were the two key deterrents for purchase of Burn Through our research we inferred that a lack of awareness and availability were the two key deterrents for purchase of Burn Values Co nsequences Attributes Price and Packaging Exclusivity Status and Self esteem Study more + better grades Rewards and Promotions High Performance Work longer, harder + more concentration Soft Drink, No alcohol Substitute for alcohol Belongingness Socializing drink at parties Caffeine, Taurine Energy + Stay awake Values Consequences Attributes Price and PackagingExclusivity Status and Self esteem Study more + better grades Rewards and Promotions High Performance Work longer, harder + more concentration Soft Drink, No alcohol Substitute for alcohol Belongingness Socializing drink at parties Caffeine, Taurine Energy + Stay awake Consumer Characteristics Consumer Characteristics Consumer behavior analysis Consumer behavior analysis Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Rohan Vyavaharkar – National Communications Head – RedBull India Ltd Pinakiranjan Mishra, National Leader, Consumer Products, Ernst & Young The biggest c hallenge for energy drinks is to establish product efficacy and reiterate their core benefits as consumers are wary of these products due to high caffeine content† Ajay Chandwani, Director, Percept Ltd â€Å"We are open to introducing Coke Burn shots in India if there is a strong case for it. We are also looking at ramping up distribution in other cities† Kamlesh Sharma, GM, Public Affairs & Communication, Coca Cola India â€Å"RedBull has consciously adopted a strategy of steering away from conventional media and chose to associate itself with extreme sports and youth centric activities to create a buzz in the market.The sales of energy drinks is as much a function of distribution as it is of marketing† â€Å"High price is biggest barrier for this segment. Consumers would include burn in their consideration set if a smaller SKU at a lower price is made available in the market† Rohan Vyavaharkar – National Communications Head – RedBull India Ltd Pinakiranjan Mishra, National Leader, Consumer Products, Ernst & Young â€Å"The biggest challenge for energy drinks is to establish product efficacy and reiterate their core benefits as consumers are wary of these products due to high caffeine content†Ajay Chandwani, Director, Percept Ltd â€Å"We are open to introducing Coke Burn shots in India if there is a strong case for it. We are also looking at ramping up distribution in other cities† Kamlesh Sharma, GM, Public Affairs & Communication, Coca Cola India â€Å"RedBull has consciously adopted a strategy of steering away from conventional media and chose to associate itself with extreme sports and youth centric activities to create a buzz in the market. The sales of energy drinks is as much a function of distribution as it is of marketing† â€Å"High price is biggest barrier for this segment.Consumers would include burn in their consideration set if a smaller SKU at a lower price is made available in the market† However, more than half of our respondents felt that high price and high caffeine is deterrent while purchasing energy drinks. However, more than half of our respondents felt that high price and high caffeine is deterrent while purchasing energy drinks. Majority consumption happens at parties and pubs. Also a sizable chunk of consumption happens at home Majority consumption happens at parties and pubs. Also a sizable chunk of consumption happens at home Consumer InsightsConsumer Insights Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement According to our research, majority consumption is driven by college students to stay awake during exams. It is also used as a socializing and energizing drink. According to our research, majority consumption is driven by college students to stay awake during exams. It is also used as a socializing and energizing drink. To get a perspective on consumer insights we conducted a primary research with 40 consumers of energy drinks with diverse cultural and professional backgrounds.To get a perspective on consumer insights we conducted a primary research with 40 consumers of energy drinks with diverse cultural and professional backgrounds. Expert insights through in-depth interviews Expert insights through in-depth interviews Retailer insights Retailer insights Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement FCB matrix FCB matrix Brand Identity Prism Brand Identity Prism Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Mission Market Message Media MoneyMeasurement Mission Market Message Media Money Measurement Key recommendations and take-aways 50ml shots Introduce 50ml Burn Energy shot priced at Rs. 40 to induce trial 0% caffeine Introduce a healthy diet/caffeine free variant of Burn Ramping up distribution Capitalizing on the RedBull – RNG rift as well as developing strategic distribution partnerships New engagement platforms Promotion at college and music festivals and events as well as effective usage on online platforms Key recommendations and take-aways 50ml shots Introduce 50ml Burn Energy shot priced at Rs. 0 to induce trial 0% caffeine Introduce a healthy diet/caffeine free variant of Burn Ramping up distribution Capitalizing on the RedBull – RNG rift as well as developing strategic distribution partnerships New engagement platforms Promotion at college and music festivals and events as well as effective usage on online platforms Through research we learnt that sales of energy drinks are a function of marketing as well as distribution. Hence, we recommend Burn to ramp up its distribution in more number of cities to supplement our marketing campaign.At retail outlets we recommend distributing collaterals that contain #Burn365, Turbocharge Your Passion contest details which will help us to engage with a wider audience Through research we lear nt that sales of energy drinks are a function of marketing as well as distribution. Hence, we recommend Burn to ramp up its distribution in more number of cities to supplement our marketing campaign. At retail outlets we recommend distributing collaterals that contain #Burn365, Turbocharge Your Passion contest details which will help us to engage with a wider audience Communication Channels Communication ChannelsMission Market Message Media Money Measurement Mission Market Message Media Money Measurement Experiential Marketing Experiential Marketing The key is not to advertise but to engage. Not to broadcast messages but to have a dialogue To associate Coke Burn as a drink that supports youngsters to pursue their passion and interests The key is not to advertise but to engage. Not to broadcast messages but to have a dialogue To associate Coke Burn as a drink that supports youngsters to pursue their passion and interests Mission Market Message Media Money Measurement Mission Market M essage Media Money MeasurementBurn’s India website(www. burn. in) * With the absence of an India specific website we believe that the newly developed www. burn. in will be a perfect online platform to communicate Burn’s products and fresh marketing initiatives such as â€Å"Wings on Fire†, â€Å"#Burn365† and â€Å"Burntender – Twist and Burn†. * It will be integrated with Burn’s social media accounts and will display information about Burn’s upcoming consumer engagement projects and initiatives. * This website will be directly linked to Coke’s global and national webpage and we target close to 450 unique visits per day post its inceptionTargets Number of unique hits per day Number of linked websites Average time on site Bounce rate 15% 1. 5 minutes 45 450 Burn’s India website(www. burn. in) * With the absence of an India specific website we believe that the newly developed www. burn. in will be a perfect online p latform to communicate Burn’s products and fresh marketing initiatives such as â€Å"Wings on Fire†, â€Å"#Burn365† and â€Å"Burntender – Twist and Burn†. * It will be integrated with Burn’s social media accounts and will display information about Burn’s upcoming consumer engagement projects and initiatives. This website will be directly linked to Coke’s global and national webpage and we target close to 450 unique visits per day post its inception Targets Number of unique hits per day Number of linked websites Average time on site Bounce rate 15% 1. 5 minutes 45 450 Online Marketing Facebook Ads Mobile Marketing and Advergaming (Wings on Fire) Email marketing Launch Burn’s India website (www. burn. in) Viral Youtube advertisements and fan videos #Burn365 (year-long twitter campaign) Online Marketing Facebook Ads Mobile Marketing and Advergaming (Wings on Fire) Email marketing Launch Burn’s India website (www. u rn. in) Viral Youtube advertisements and fan videos #Burn365 (year-long twitter campaign) #Burn365 #Burn365 Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement The Plan Building up on successful social media brand building ventures adopted by KFC and Volkswagen, Coke Burn looks to adopt a similar strategy by hosting #Burn365, an open-for-all twitter competition that looks to engage young adults from across the country by offering prizes 365 days a year We see Burn365 as an opportunity to increase activity as well as follower count across social media platforms.Currently Burn is seriously lacking in terms of content as well as activity on its fan pages and the #Burn365 campaign would ensure increased user interaction with the brand as well as quality & unique content generation on the respective fan pages. This campaign will look to increase Burn’s social media presence as each day contestants can showcase their passion be it about spo rts, cars, movies, music, art or even burning social issues using the permitted 140 characters supported by a Twitpic or a Youtube video.On ground promotion during college festivals and events will see Burn representatives encouraging students to live-tweet #Burn365. Winner of the contest will win Burn merchandise. The Plan Building up on successful social media brand building ventures adopted by KFC and Volkswagen, Coke Burn looks to adopt a similar strategy by hosting #Burn365, an open-for-all twitter competition that looks to engage young adults from across the country by offering prizes 365 days a year We see Burn365 as an opportunity to increase activity as well as follower count across social media platforms.Currently Burn is seriously lacking in terms of content as well as activity on its fan pages and the #Burn365 campaign would ensure increased user interaction with the brand as well as quality & unique content generation on the respective fan pages. This campaign will look to increase Burn’s social media presence as each day contestants can showcase their passion be it about sports, cars, movies, music, art or even burning social issues using the permitted 140 characters supported by a Twitpic or a Youtube video.On ground promotion during college festivals and events will see Burn representatives encouraging students to live-tweet #Burn365. Winner of the contest will win Burn merchandise. Objectives Building brand awareness Driving traffic to respective fan pages Engage students and young adults via #Burn365 Increasing sales Objectives Building brand awareness Driving traffic to respective fan pages Engage students and young adults via #Burn365 Increasing sales RedBull has 811,638 followers which is 65 times the number of followers of the Burn twitter handle. Current ScenarioBurn Vs Red Bull RedBull has 811,638 followers which is 65 times the number of followers of the Burn twitter handle. Current Scenario Burn Vs Red Bull Stage 1 The user wil l be given an option to login via Facebook or twitter Stage 2 Depending on the user’s choice he would be asked to like & share / follow & tweet. Stage 3 The user will be given an option to login via Facebook or twitter Stage 4 The machine would dispense the free sample Stage 5 The machine would forcibly logout the user Stage 1 The user will be given an option to login via Facebook or twitter Stage 2Depending on the user’s choice he would be asked to like & share / follow & tweet. Stage 3 The user will be given an option to login via Facebook or twitter Stage 4 The machine would dispense the free sample Stage 5 The machine would forcibly logout the user Login via twitter or facebook Post a tweet using #Burn365 tagging @burn Follow @burn account for updates Like the Coke Burn Facebook page Share the page with a comment Check location settings Dispense the free 50 ml Burn shot Auto Logout Login via twitter or facebook Post a tweet using #Burn365 tagging @burn Follow @burn account for updatesLike the Coke Burn Facebook page Share the page with a comment Check location settings Dispense the free 50 ml Burn shot Auto Logout We intend to place Coke Burn vending machines at college events, concerts, BPO’s across the country. These machines would dispense Coke Burn 50ml sample shots at the cost of a tweet or a facebook like by the user. We intend to place Coke Burn vending machines at college events, concerts, BPO’s across the country. These machines would dispense Coke Burn 50ml sample shots at the cost of a tweet or a facebook like by the user. Coke Burn Vending MachinesCoke Burn Vending Machines Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Game Design Game Design After defeating the demons and completing the first round the player again has a brief interval where he sips Burn to get energized and moves on to the next level After defeating the demons and completing the first round the player again has a brief interval where he sips Burn to get energized and moves on to the next level The player begins the game by sipping a Burn to feel energized The player begins the game by sipping a Burn to feel energizedPlayer has to chase and target flying demons with a slingshot to earn points Player has to chase and target flying demons with a slingshot to earn points As the player successfully targets the flying demons their wings burn and crash on the ground thus preventing any counterattack by the demons on the player As the player successfully targets the flying demons their wings burn and crash on the ground thus preventing any counterattack by the demons on the player Rationale Rationale Non- intrusive, cost effective method of driving the message Non- intrusive, cost effective method of driving the messageAverage time spent by a gamer is 12-15 minutes Average time spent by a gamer is 12-15 minutes Consumers have deeper emotional engagement while gaming Consumers have deepe r emotional engagement while gaming Integrated Communication Message – Turbocharge Your Passion Integrated Communication Message – Turbocharge Your Passion Wings on Fire (Advergaming) Wings on Fire (Advergaming) Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement The game reinforces Burn’s key value proposition of providing energy to win The game is also a tacit attack on competitor Red Bull that claims to give you ‘wings’.Upon hitting the demons successfully the message â€Å"Bullied! † pops up. High scorers of the game get free Burn merchandise. The game reinforces Burn’s key value proposition of providing energy to win The game is also a tacit attack on competitor Red Bull that claims to give you ‘wings’. Upon hitting the demons successfully the message â€Å"Bullied! † pops up. High scorers of the game get free Burn merchandise. Engagement Platform| Organizer| Audience| Cost| Mood Indigo| IIT Bombay| 60,000| Rs. 30,00,00| Malhar| Xaviers| 30,000| Rs. 1,50,000| Crossroads| SRCC| 50,000| Rs. 2,00,000|ArcharyaHabba| ArcharyaInstitue| 30,000| Rs. 1,00,000| Standard Chartered Marathon| Procam| 96,000| Rs. 8,00,000| SunBurn| Percept| 1,00,000| Rs. 10,00,000| Eristoff Invasion| Only Much Louder| 20,000| Rs. 4,00,000| Bartending Competition| Burn| 120| Rs. 2,00,000| Burn 365| Burn| 60,000| Rs. 1,50,000| www. burn. in| Burn| 40,000| Rs. 40,000| Wings on Fire| Zapak/Zynga| 30,000| Rs. 5,00,000| Total Impact| | 5,16,120| Rs. 38,40,000 ( Rs 7. 44 per person)| Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement Cost Implications Cost ImplicationsMeasurement Measurement * The Economic Times * Euromonitor * Business Standard * Marketing report by Teja Ande, Docstoc * Industry Estimates gathered from colleges and media buyers * Aaker, J. (1997). Dimensions of brand personality (p. 352) * The Economic Times * Euromonitor * Business Standard * Marketing report by Teja Ande, Docstoc * Industry Estimates gathered from colleges and media buyers * Aaker, J. (1997). Dimensions of brand personality (p. 352) References References Mission Market Message Media Money Measurement Mission Market Message Media Money Measurement