Essentials of Managerial Finance Essay Example | Topics and Well Written Essays - 500 words

Essentials of Managerial Finance - Essay Example Furthermore, although there is insufficient liquid assets to fulfill present responsibilities, Functional Profits are in plenty and hence sufficient to facilitate the debt. In the airplane industry the debtors that owe Southwest airlines are among the worst with 7.75 days’ worth of unsettled earnings. This suggests that sales need to be dealt with in a more appropriate and effective manner. Last, records appear to be thriving managed as the Inventory Processing Period is characteristic for the business, at 10.08 days. According to Southwest airline’s statement of returned earnings in 2010, they had earnings of $0.74 per share on 01/20/2011. The liquidity ratio which is normally the ratio of the current assets over the current liabilities is used to determine whether Southwest airlines can meet their short term financial responsibilities. Their liquidity ratio was 1 meaning their current assets was equal to their liabilities. The asset management ratio shows whether the assets of southwestern airlines are being utilized appropriately. Their assert management ratio was 0.8 and hence meaning they were slightly below the safe level of asset management ratio. The debt management ratio which is also commonly known as financial leverage ratio will determine the probability of the firm going bankrupt or experiencing financial upheavals in the future. The debt management ratio proved to be at a good level of 58.8. The market value ratio generally looks into the performance of Southwest Airlines in the stock market. Their market value ratio was at 8.99% Financial statements are used by the major shareholders and owners of the firm to be able to make sound decisions regarding investing in corporations and also to be able to see which areas the firm need to be improved. It is also a detailed analysis of the financial health of the corporation and hence investors get a clear view of the fairing of the corporation. Financial statements are also

The Downfall of Macbeth Essay Example | Topics and Well Written Essays - 750 words

The Downfall of Macbeth - Essay Example The belief in prophecy is particularly important in gaining a foothold on understanding the downfall of Macbeth and his Lady. When Macbeth first comes upon the Weird Sister and they roll out the prophecies for both Macbeth and Banquo, and by extension Duncan and his family, more is going on than just a foretelling of the future. The prophecies instill in Macbeth the realization of his dreams, of course, but they also portend that the darkest fears of Macbeth will be realized alongside his dreams (Van Doren, Lehman 216). Without Macbeth's unquestioned belief in the occult and acceptance that the Weird Sisters have the power of prophecy, there would be neither a rise nor a fall. If the rise of Macbeth to king can be said to be a combination of belief in the Sisters and the manipulation of his wife, his fall comes about as the result of a fatal mistake on his part: mistakenly believing that he has the power to deny the future as foretold. Macbeth fervently believes in the power of the occult, yet he does not accept his role as mere recipient of the power of fates beyond his control. Just as he is indecisive before the murder of Duncan, Macbeth also proves to be less than firm in his view of how the witches' prophesying works. Rather than merely being a blank canvas upon which is written a predestined series of events that effectively turn him into a puppet on a string to be manipulated by the Weird Sisters, Macbeth from the beginning takes a proactive stance. This activity starts with having his indecision overcome by his wife before he kills Duncan, but the downfall begins when he begins to believe that nothing he does can change the course of future events, but only bring them to fruition. Many famous quotations have come from Macbeth, but it is one of the lesser known lines of the play that presents the key to understanding the downfall of the Macbeths. "Strange things I have in head, that will to hand / Which must be acted, ere they may be scanned." (Shakespeare 160). Macbeth is aware of his fate as well as the fates of others, but as he says this he fully tosses off the shackles of his indecisiveness. In relieving himself at last of all moral quandaries that may exist on his path toward absolute and guaranteed power, Macbeth makes the ultimate mistake in his rise that will lead surely to his destruction. Macbeth has made decision that thinking too much is the cause of his problems. But it is important to realize that by this point Macbeth has strange things taking place inside his head without the input from his wife. It is also important to understand that the downfall of Lady Macbeth occurs only after she has done the opposite by making the decision to finally be gin questioning her amorality (Thompson, and Ancona). Lady Macbeth only begins to lose her mind once she capitulates to the kind of moral quandary from which she earlier plucked her husband. In the wife's case it is the decision to think too much that leads to insanity. The opposite is true for her husband. Macbeth's quick descent into madness is caused by his failure to think too much and act too rashly. What is most strange about this is that Macbeth has seen clearly that the Weird Sisters have been right about everything, yet he seems to be incapable of

Harry Lavender Essay Essay Example for Free

Harry Lavender Essay Essay All characters have their own distinctive voices but the main voice is Cluadia Valentine and she makes all other characters involved in her search to find the real truth of the crime that has been committed to Mark Bannister. Claudia Valentine is drawn into Harry Lavenders web of corruption and the world of organised crime behind Sydneys established image. Marele Days choice to take the traditional hardboiled private investigator approach and not only challenge the stereotyping of characters but also the common setting, from somewhere such as Los Angeles to Sydney. She also brings about many new ideas in relation to characters and themes. The relationships between characters, themes and setting provide a strong message, which at first appearances are tricky and unusual. It is also apparent that the common issue of the good versus evil is explored through both the two sides of the city and the characters of Claudia Valentine and Harry Lavender. The characters may live and breath the city but the city too is living and breathing, every moment unfolding new beauty and new corruption. Marele Days choice of  Sydney as a plot setting is vital to the novel and provokes a reaction in the reader that is one of discovery, exploration and search for truth. In Harry Lavender text, lavender is a sweet smelling flower, which is unable to hide the stench of the criminal underworld in Sydney. There are three references to ‘lavender’ in the novel which emphasise a recurring theme: when Claudia receives the flowers, the secret message that was left for Claudia, the scent of lavender in bloom in Sydney, the clues in the coroner report that lead her to suspect that Harry Lavender might be behind this crime  committed over the reporter’s story. Claudia’s distinctive voice gives the impression throughout â€Å"The life and Crimes of Harry Lavender† that she does not give up easily, which is ultimately her character. Claudia is very analytical in any situation when meeting characters or being exposed to different environments, â€Å"The city looks like a huge building site†. In the â€Å"Drifter† the entire family does not agree with the idea of leaving just for the sake of leaving. The mother, for example the â€Å"her† of the first line has hopes of establishing some permanence here. She is willing to leave in order  to be supportive of the father, which is an aspect of their relationship that is clear in the poem’s first line, when a major decision for the family is made by him alone, without discussion, and told to her. What makes this two text connected are the distinctive roles, that is the role of reversal a female initiative and persistence in a traditional male dominated field; women can do everything men can do challenges the stereotypes of traditional crime fiction and the story of â€Å"Drifters†. Claudia is a domineering character as a detective unlike traditionally male ones while the mother in â€Å"Drifters† is an independent woman, who takes care of herself and her family. Just like Claudia the mother in a way tends to observe in order to understand people. This can be seen in the use of â€Å"Wildly excited for no reason† in reference to her kids. Marele Day uses a lot of the technique of modern day films especially the â€Å"black and white† scenes on Harry Lavender. He is very detached and aloof, (nobody knows where is and what he looks like). We as the audience get to see and hear what Claudia could not get her hands on to solve the problems, like where Mark Banister’s writings on  Lavander are hidden. In contrast to the Harry Lavender text, the use of â€Å"One day soon hell tell her its time to start packing† shows us the obstacles of life experiences that are influenced by the great depression, families such as the one seen in â€Å"Drifter’s†. Claudia’s life becomes depressed and troubled because she cannot solve problems of crimes as fast as she would like to. Claudia contacts the American publisher, Nancy Grosz, who had rejected Mark’s book and arranges for her to return the only remaining disc containing the manuscript. She also phones Steve and plans a holiday with him to  Queensland where she hopes he will be able to meet her children. Just as Claudia is hoping to get close to the victory in this case, Collier gives her message that Harry Lavender has lapsed into a coma and is expected to die overnight. For Claudia this may be the end of the road but her investigation in life will go on. Similarly, hope and willingness to go on at all cost is seen in â€Å"Drifter’s† when mother’s hopes and wisdom of constant movement will give the opportunity to new chances, new ways of sustain the life of the whole family, we see at the end of the text, in the verse â€Å"Make a wish, Tom, make a wish†, which  symbolises her will to cope and accept the problems that are part of everyday life which is very similar to Claudia’s mindset . Although of different genres, â€Å"Harry Lavender† a crime story and â€Å"Drifters†, a poem, dearly portraying the struggles of the great depression in 1920s set in the American rural area, these two texts are connected by two women and their singularity in the struggle of not giving up. When compared, both texts are opening our minds to how singular and distinctive voices the main characters have, sending the message that life is very precious and is worth fighting for.

What is inflation and how can it be controlled?

What is inflation and how can it be controlled? What is inflation? There are several meaning of inflation , we will discuss two definitions of it. First, The term inflation means a process with a continual increase in the general price level. As prices go up, individuals try to protect their purchasing power and take actions which inadvertently perpetuate the inflation. For example, employees may try to protect themselves from inflation by having their wages tied to the cost of living(Livingston, 2000) . As price rise, wages are forced up, which raises production costs, which raises selling prices, and so on, in a never ending cycle. Throughout history, inflation has occurred frequently. Second, Inflation is the term used to describe a rise of average prices through the economy. It means that money is losing its value. The underlying cause is usually that too much money is available to purchase too few goods and services, or that demand in the economy is outpacing supply(What is inflation, 2010) . In general, this situation occurs when an economy is so buoyant that there are widespread shortages of labor and materials. People can charge higher prices for the same goods or services. Brief history of inflation Increases in the quantity of money or in the overall money supply (or debasement of the means of exchange) have occurred in many different societies throughout history, changing with different forms of money used. For instance, when gold was used as currency, the government could collect gold coins, melt them down, mix them with other metals such as silver, copper or lead, and reissue them at the same nominal value. By diluting the gold with other metals, the government could issue more coins without also needing to increase the amount of gold used to make them. When the cost of each coin is lowered in this way, the government profits from an increase in seignior age (Kenneth, 1996) This practice would increase the money supply but at the same time the relative value of each coin would be lowered. As the relative value of the coins becomes less, consumers would need to give more coins in exchange for the same goods and services as before. These goods and services would experience a price increase as the value of each coin is reduced (Roger, 2002). From the second half of the 15th century to the first half of the 17th, Western Europe experienced a major inflationary cycle referred to as price revolution, with prices on average rising perhaps sixfold over 150 years. It was thought that this was caused by the increase in wealth of Habsburg Spain, with a large influx of gold and silver from the New World ( Walton 1994). The spent silver, suddenly spread throughout a previously cash starved Europe, caused widespread inflation ( Walton, 1994). Demographic factors also contributed to upward pressure on prices, with European population growth after depopulation caused by the Black Death pandemic. The adoption of fiat currency (paper money) by many countries, from the 18th century onwards, made much larger variations in the supply of money possible. Since then, huge increases in the supply of paper money have taken place in a number of countries, producing hyperinflations episodes of extreme inflation rates much higher than those observed in earlier periods of commodity money (Roger, 2002). The hyperinflation suffered by the Weimar Republic of Germany is a notable example. Causes of inflation There are many reasons that can cause inflation in goods and service. Based on the quality theory of inflation and quantity theory of inflation, inflation is a result of the amount of money people will be able to use that money to buy the goods they want and the amount of money supplied and exchanged. Another reason of inflation is Demand-pull inflation which means that the economy actual demands more goods and services than available. This shortage of supply enables sellers to raise prices until an equilibrium is put in place between supply and demand (inflation, 2010). For example, low employment rates against increase in demand. Secondly, The cost-push inflation also known as supply shock inflation( inflation, 2010). This Can take place when goods become harder to get the price increases as a result, people try to increase the amount of money they earn to maintain the change in price. Inflation can be made by the circulation of increase in the wages of employees and the increase in the producers cost which will lower the value of the money (Stiqall R. March 29, 2010). Effects  of Inflation The most immediate effects of inflation are the decreased purchasing power of the dollar and its depreciation. A second destabilizing effect is that inflation can cause consumers and investors to change their speeding habits. When inflation occurs, people tend to spend less meaning that factories have to lay off workers because of a decline in orders. A third destabilizing effect of inflation is that some people choose to speculate heavily in an attempt to take advantage of the higher price level. Because some of the purchases are high-risk investments, spending is diverted from the normal channels and some structural unemployment may take place. Finally, inflation alters the distribution of income. Lenders are generally hurt more than borrowers during long inflationary periods which means that loans made earlier are repaid later in inflated dollars (the effect of inflation on your money, March 19, 2009). Measuring inflation It is necessary to have some kind of an accurate measure of the increase in the price level. The most widely used statistic to measure inflation is known as the consumer price index (CPI). Other measurement is Producer Price Indexes (PPI), Commodity price indices and Core price indices. Consumer Price Index (CPI) A measure of price changes in consumer goods and services such as gasoline, food, clothing and automobiles. The CPI measures price change from the perspective of the purchaser. U.S. CPI data can be found at the Bureau of Labor Statistics. The three main CPI series are: à ¢Ã¢â€š ¬Ã‚ ¢ CPI for All Urban Consumers (CPI-U) à ¢Ã¢â€š ¬Ã‚ ¢ Chained CPI for All Urban Consumers (C-CPI-U) à ¢Ã¢â€š ¬Ã‚ ¢ CPI for Urban Wage Earners and Clerical Workers (CPI-W) According to (Dubai Statistics Center, 2010) Consumer Price Index was 114.63 in the first half of 2009, and in the first half 2010 it was 115.36. The formula for calculating the annual percentage rate inflation in the CPI is, 115.36 114.63 ÃÆ'- 100 à ¢Ã¢â‚¬Å¾Ã¢â‚¬ ¦ = 0.64 à ¢Ã¢â‚¬Å¾Ã¢â‚¬ ¦ 114.63 Producer Price Indexes (PPI) Families of indexes that measure the average change over time in selling prices by domestic producers of goods and services. PPIs measure price change from the perspective of the seller. U.S. PPI data can be found at the Bureau of Labor Statistics. For instance, (Bureau of Labor Statistics, 2010) stated that the U.S Monthly percent changes in the Producer Price Index for Finished Goods which is finished food, finished energy and finished core for October 2009 October 2010 is shown in chart 1 However, the Monthly percent changes in the Producer Price Index for Intermediate Goods which is intermediate food, intermediate energy and intermediate, for October 2009 October 2010 is shown in chart 2 Commodity price indices Index or average, which may be weighted, of selected commodity prices, intended to be representative of the markets in general or a specific subset of commodities, e.g., grains or livestock. Core price indices A measure of inflation that excludes certain items  that face volatile price movements.  Core inflation eliminates products that can  have temporary price shocks because  these shocks can diverge from the overall trend of inflation and  give a false  measure of inflation. Core inflation is most often calculated by taking the Consumer Price Index (CPI) and excluding certain items from the index,  usually energy and food products. Core inflation is thought to be an indicator of underlying long-term  inflation.   The challenge of measuring inflation There is no internationally agreed standard methodology of measuring inflation since such indices are generally used for national purposes, such as wage arrangements and price stabilization policies, and are frequently subject to heated discussions and social and political negotiations. Countries measure their rate of inflation in different ways, and include different components. This can make it problematic to make international comparisons. For instance, the European HICP differs from the US CPI in two major respects. First, the HICP includes the rural population. Second, and probably more importantly, the HICP excludes owner-occupied housing, mainly because the methods used to measure price changes for this component are controversial and difficult to calculate. Besides, in using CPI the purchasing habits of different people will vary greatly. For example, the purchasing of a family with children will be very different from that of an elderly couple or a single person with no chil dren. And this may not be an accurate reflection for a particular area. Furthermore, if the national average is used as the basis for wage negotiations or pension changes, then these might not accurately reflect the price changes for a particular group. Errors in collecting data could be very important because it reflects the accuracy of the results. For instance, it would be difficult to obtain the prices of all the goods bought by the household so it is necessary to take a sample item and measure it. Thus, sampling is likely to lead to some degree of inaccuracy. (Donald G. Jerome P. Ted G., 2004) How to Control Inflation Economists offer several ways to control or limit inflation.   The methods are primarily through setting monetary policy and price controls, though there are some less popular theories on stopping inflation. Those who suggest using monetary policy to stop inflation place an emphasis on the role of the central bank, like the U.S. Federal Reserve System, in setting that policy.   The Federal Reserve can use traditional methods such as setting high interest rates, using unemployment and declining production to slow or stop rising prices.  Ã‚   Even among those that believe monetary policy should be used to stop inflation, various theories abound as to how the policy should be wielded (Federal, 2010).   For instance, those who subscribe to Neo-Classical monetary theory want to see the money supply decreased, while Neo-Keynesians would rather reduce the overall demand through fiscal policy like higher taxes or lower government spending.   Neo-Keynesians focus on monetary policys role, especially as it relates to basic commodities inflation as outlined by Robert Solow.   Finally, supply-side economists believe that the exchange rate needs to be fixed so that the exchange rate is tied to a reference currency (gold, for instance).   They also believe that, in a floating currency regime, that there can be a reduction in marginal tax rates to that capital formation is promoted. Yet there is even a philosophical difference between those running the various central banks.   For instance, at the European Central Bank, the target is to control inflation when it gets too high rather than using symmetrical inflation as other central banks do.   The result is that the European Central Bank has come under great criticism for increasingly high unemployment rates. While some believe that changing monetary policy is the way to control or stop inflation, a few others subscribe to the idea that controlling prices is the best method.   Also, price supports are used to set minimum prices.   The price supports help to prevent deflation and to allow for the continued production of certain goods.   However, not many economists subscribe to the idea of using price controls as a way to control inflation, as there are many counterproductive effects. Using price controls to stop or control inflation means that shortages are created.   When shortages happen, the quality of production decreases and black market operations increase.   Also, price controls only work as long as they are in place, and when they are removed inflation often moves at an accelerated rate.  Ã‚   The exception to the criticisms of price controls is during times of war, when shortages are bound to happen anyhow.   The government needs to borrow more money at lower rates during wartime, and profiteering needs to be discouraged.   In World War II, price controls were used effectively both during and after the war to control inflation.   Yet sometimes the wartime price controls are continued too long after the end of the war, so people will over-consume the things that have price controls imposed.  Ã‚   A common example of price controls is rent controlled buildings.   These rent-controlled areas tend to remain so for decades, which allows owners to control the new building rate.   It maintains capital parity, and since inflation lowers the burden of a fixed rental price, allows renters to gain a net reduction in rental costs.  Ã‚   However, sometimes price controls do make a recession more efficient.   The recession and prices controls both complement one another, because the recession prevents the distortion of high demand while price controls lower the need to increase unemployment. The solution? In my opinion, there is no easy, painless solution. Those who bought houses they couldnt afford will lose those houses. The banks who end up with those houses will either go under (forcing the government to print money to cover the deposits lost), or will get bailed out (Bear Sterns). In about 3 or 4 years, the loans made at the peak will be done resetting, those homes that cannot be afforded will be lost, and stability will slowly return. The only thing that will muck up that return to stability is if we spend a lot of money helping people to stay in houses they cannot afford. If we really try to help them, they will end up bleeding the system until they cant bleed it any more, then they will lose their house. If we try to bail them out, we will ease the pain, but prolong the disease.

SATIRE ESSAY -- English Literature

SATIRE ESSAY Good evening and welcome to another edition of the BBC satire documentary series. Today we will be analyzing the battleground of satirical poetry, examining two well-known satirical poems called 'Life-Cycle' by Bruce Dawe and 'Hymn Of The Scientific Farmer' by Clive Sansom. But first, lets look at what a satire is and how the victorious poet annihilates the foe of a satire. According to the ancient Macquarie Dictionary, a satire is a 'term applied to any work of literature or art whose objective is to ridicule.' Using ridicule or mockery in the battleground, a satire has the avowed objective of correcting human faults, while arousing laughter or scorn in its intended audience or bystanders of the victorious side. General targets or foe of satires' include individuals, social groups, institutions, and human nature. Like other genres, a satire is often a mode of writing introduced into various literal forms. A poetic satirist or the victorious poet sometimes uses scorn, sarcasm, innuendo or irony along with humor to expose the enemy's human faults or foolishness. Throughout the history of literature, satirical poems have obliterated many varieties of antagonist, ranging from religious figures to political and social failings in society. Since the ancient Roman and Greek period, satirical poems have earned their respect by, to some degree, shaping the humans we have become today. They aim to show us our fault and persuade us to modify and advance our behaviour and nature. One major poem, which highlights this concept, is the 'Hymn Of The Scientific Farmer' by Clive Sansom. Clive Samson, in his poem called the 'Hymn Of The Scientific Farmer,' demonstrates to us his knowledge and awarenes... ...ho could resurrect their team back to victory. This demonstrates how pointless and futile their lives are and the extent to which football is the basis of their existence. Bruce Dawe has victoriously ridden the foe of any dignity. He has ridiculed the supporters circuitously and shown the reader how we can become so involved in something that we no longer recognize the beauties of nature and life. This in turn encourages the reader to change his or her life and to try and reach a balanced lifestyle. Overall, both poets have been victorious over their foe. They have managed to successfully create a satirized poem using some if not all weapons against the foe. They have also been triumphant in leaving a message for the bystanders of the battle, whether it is change in attitude and life or avoidance of certain characteristics that may overtake our lives.

The Origins of Akhenaten Essays -- essays research papers

The Origins of Akhenaten There is much that is known about Akhenaten the heretic pharaoh. More lies in speculation. Since his time, the Amarna period is one the ancient Egyptians themselves wished to forget much about Akhenaten remains unknown. What we do know is often confusing, different hypothesis piled upon each other make it difficult to distinguish what is fact and what speculation. We do know that Akhenaten, or Amenhotep IV, was the second son of Amenhotep III, an 18th Dynasty pharaoh and his Queen Tiye. Although we know he had an older brother Thutmose and several sisters, he was never shown in family portraits or records, the only documented proof we have linking him to Amenhotep III is a wine seal with his name and the inscription â€Å"estate of the true king’s son Amenhotep† . One of the theories why Akhenaten was never shown with his family is that he suffered from some sort of disease such as Froehlich syndrome (tumor of the pituitary gland) or Marfan syndrome. His elder brother the original heir to the throne died early and this could support the theory that there was a genetic defect running in the family. If this was the case however, why would the royal family hide Akhenaten from public view, if both sons suffered from the same disease? Both Froehlich syndrome and Marfan’s syndrome correspond with some of the physical characteristics Akhenaten is portrayed as having , the full lips, elongated ear lobes, long arms and fingers, misshapen head, high cheekbones, slanted eyes, paunch belly, breasts and full hips and thighs. The first to offer the hypothesis that Akhenaten suffered from Froehlich syndrome was Dr. G. E. Smith, however, some facts do not fit this hypothesis. Victims of Froehlich syndrome are usually attributed with endocrinal mutation resulting in impotency. This seems unlikely, even though Akhenaten is in some images portrayed without his sexual organs, we know he fathered six daughters and possibly a son Tutankhamen. It can be argued both that Akhenaten really looked like this or that his portrayal is simply a result of the changing art forms during the Amarna period. The evidence on hand could point either way, for example Egyptologists have argued that the fact that Akhenaten is sometimes portrayed as more or less normal looking points to his other portraits as being the result of the changing art form. The counter argument is o... ... The old gods were reinstated and Akhenaten’s son and daughter changed their names to Tutankhamen and Ankhesenamen. Under their reign, and the reign of the pharaohs Aye and Horumheb who followed them, all memories of the Amarna period were eradicated. Akhenaten, Tutankhamen and Aye were purged from the list of kings and Akhetaten was razed to the ground. It is believe that the mummy of Akhenaten was destroyed; it is certainly true that there is great difficulty concerning the burial places of Akhenaten, Tiye, Nefertiti and many other people of the Amarna period. The one thing that is clear is that the reign of Akhenaten was highly unpopular with someone in power, all though it was almost a tradition for pharaohs to cut each others names from their statues and claim them for there own, there was a deliberate attempt to pretend that the Amarna period never happened. Akhenaten The Heretic King, Donald B Redford, Princeton University Press, 1984 Moses and Monotheism, Sigmund Freud, New York, Alfred A Knopf, 1947 The Life and Times of Akhenaton, Arthur Weigall, New York G P Putnam’s Sons, 1923 Akhenaten Egypt’s false Prophet, Nicholas Reeves, Thames and Hudson, 2001 The Origins of Akhenaten Essays -- essays research papers The Origins of Akhenaten There is much that is known about Akhenaten the heretic pharaoh. More lies in speculation. Since his time, the Amarna period is one the ancient Egyptians themselves wished to forget much about Akhenaten remains unknown. What we do know is often confusing, different hypothesis piled upon each other make it difficult to distinguish what is fact and what speculation. We do know that Akhenaten, or Amenhotep IV, was the second son of Amenhotep III, an 18th Dynasty pharaoh and his Queen Tiye. Although we know he had an older brother Thutmose and several sisters, he was never shown in family portraits or records, the only documented proof we have linking him to Amenhotep III is a wine seal with his name and the inscription â€Å"estate of the true king’s son Amenhotep† . One of the theories why Akhenaten was never shown with his family is that he suffered from some sort of disease such as Froehlich syndrome (tumor of the pituitary gland) or Marfan syndrome. His elder brother the original heir to the throne died early and this could support the theory that there was a genetic defect running in the family. If this was the case however, why would the royal family hide Akhenaten from public view, if both sons suffered from the same disease? Both Froehlich syndrome and Marfan’s syndrome correspond with some of the physical characteristics Akhenaten is portrayed as having , the full lips, elongated ear lobes, long arms and fingers, misshapen head, high cheekbones, slanted eyes, paunch belly, breasts and full hips and thighs. The first to offer the hypothesis that Akhenaten suffered from Froehlich syndrome was Dr. G. E. Smith, however, some facts do not fit this hypothesis. Victims of Froehlich syndrome are usually attributed with endocrinal mutation resulting in impotency. This seems unlikely, even though Akhenaten is in some images portrayed without his sexual organs, we know he fathered six daughters and possibly a son Tutankhamen. It can be argued both that Akhenaten really looked like this or that his portrayal is simply a result of the changing art forms during the Amarna period. The evidence on hand could point either way, for example Egyptologists have argued that the fact that Akhenaten is sometimes portrayed as more or less normal looking points to his other portraits as being the result of the changing art form. The counter argument is o... ... The old gods were reinstated and Akhenaten’s son and daughter changed their names to Tutankhamen and Ankhesenamen. Under their reign, and the reign of the pharaohs Aye and Horumheb who followed them, all memories of the Amarna period were eradicated. Akhenaten, Tutankhamen and Aye were purged from the list of kings and Akhetaten was razed to the ground. It is believe that the mummy of Akhenaten was destroyed; it is certainly true that there is great difficulty concerning the burial places of Akhenaten, Tiye, Nefertiti and many other people of the Amarna period. The one thing that is clear is that the reign of Akhenaten was highly unpopular with someone in power, all though it was almost a tradition for pharaohs to cut each others names from their statues and claim them for there own, there was a deliberate attempt to pretend that the Amarna period never happened. Akhenaten The Heretic King, Donald B Redford, Princeton University Press, 1984 Moses and Monotheism, Sigmund Freud, New York, Alfred A Knopf, 1947 The Life and Times of Akhenaton, Arthur Weigall, New York G P Putnam’s Sons, 1923 Akhenaten Egypt’s false Prophet, Nicholas Reeves, Thames and Hudson, 2001

Kentucky Fried Chicken – Management Mission and Values of the Cupola Group

_ {draw:rect} __ {draw:frame} {draw:rect} {draw:g} _ _ {draw:frame} {draw:rect} {draw:g} _ Table of Contents {text:toc-mark-end} Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 {text:bookmark} {text:toc-mark-start} Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 3 {text:toc-mark-end} Mission Statement {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦.. 6 Vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦6 {text:bookmark} {text:toc-mark-start} Company Overview {text:toc-mark-end } †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦6 {text:bookmark} {text:toc-mark-start} KFC In Pakistan {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 {text:bookmark} {text:toc-mark-start} Cupola Pakistan {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 {text:bookmark} {text:toc-mark-start} KFC Facts {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 {text:bookmark} {text:toc-mark-start} Performance Overview {text:toc-mark-end} †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 {text:bookmark} {text:toc-mark-start} Organization {text:toc-mark-end} Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦11 {text:bookmark} {text:toc-mark-start} Advertisement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦.. 11 Organizational Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: _ KFC has more than 11,000 restau rants in more than 80 countries and territories around the World__. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant_ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ _ {draw:frame} _ Mission statement: KFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expending their branches in all over the world. They want to increase their profit through giving maximum satisfaction VISION â€Å"Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company†. still used today. â€Å"We Do Chicken Right† Perfecting its secret recipe of 11 herbs and spices in 1939, KFC has come a long way, with over 10,000 outlets in the world; KFC has maintained its title, for the last 60 years, of being â€Å"The Chicken Experts†. Kentucky Fried Chicken has become KFC. Does anybody know why? We thought the real reason was because of the â€Å"FRIED† food issue. It's not. The reason why they call it KFC is because they can not use the word chicken anymore. Why? KFC does not use real chickens. They actually use genetically manipulated organisms. These so called â€Å"chickens† are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure. They have no beaks, no feathers, and no feet. _ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because they do not have to pay so much for their production costs. There is no more plucking of the feathers or the removal of the beaks and feet. _ KFC In Pakistan Presently KFC is branched out in nine major cities of Pakistan (Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad, and Islamabad) with 45 outlets nation-wide. Opening the first KFC outlet in Gulshan-e-Iqbal, Karachi in 1997, and KFC wore the title of being the market leader in its industry. Serving delicious and hygienic food in a relaxing environment made KFC everyone’s favorite. Since then, KFC has been constantly introducing new products and opening new restaurants for its customers. About Cupola Cupola is a Dubai based multinational company involved in several business including, oil gas exploration, plastic cards, retail markets and food franchising. Cupola Pakistan Cupola holds the master franchise rights to operate KFC in Pa_kistan since 1999. That was a major difference that when Cupola takes complete Operate in Pakistan that was only 05 Outlets in all over Pakistan, and then now the major difference that Cupola takes 45 Outlets in Pakistan. _ Apart from fulfilling the commitment of serving delicious, fresh and hygienic food and at the same time providing the customers with the ultimate entertainment; KFC also plays part in the economic development of our country. KFC Facts Presently KFC has provided employment to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent on KFC Pakistan. The Government of Pakistan receives over Rs. 10 to 11 million per month from KFC Pakistan as direct taxes. 95% of all food and packaging material used in KFC Pakistan is procured locally, which sums up to a purchase of over Rs. 35 million per month. Each new outlet developed by KFC Pakistan costs approximately Rs. 40 million, which is a huge amount for our construction industry. Annual turn over in Pakistan_ 2. 5 billion. _ KFC doesn’t buy its supplies from Pakistan â€Å"KFC and Pakistan†¦Growing Together† Performance Overview: Organizational Structure: Competition: KFC does not consider Mc Donald’s are its direct competitors. As Mc Donald’s has a limited menu and cater to different segments of society e. g. Mc Donald is catering to lower middle society of Pakistan. Though KFC has faced a little competition from local restaurants but their breakeven in terms of revenue has been done and they are planning to expand further to other cities like Islamabad and Peshawar. Yum! Brands, Inc. International Presence & Competition: The International Portfolio of 5 leading U. S. Brands give Yum! a distinctive advantage over the single-brand competitors. {draw:frame} Customers KFC’s customer market consists solely of the consumer market (Kotler et al 2003). KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold. The characteristics of these individuals and a segmentation of them are discussed later in this report. Company KFC is a multinational fast food chain company that has successfully established itself in the Pakistan market. It has a long history, going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Pakistan, which makes it a powerful marketing tool to use against competitors. _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} Advertising {text:toc-mark-end} {text: toc-mark-end} One of KFC's_ advertisements is a commercial advertising its â€Å"wicked crunch box meal†. The commercial features a fictional black metal band called â€Å"Hellvetica† performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the â€Å"wicked crunch box meal† and saying â€Å"Oh man that is hot†. _ _In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. _ Organizational Structure: The KFC adopted traditional structure for their outlets that other food chains are following. There is one General Manager for Pakistan. The outlet is leaded by the Manager, assisted by two assistant managers, and one shift in-charge for each shift, that supervises the performance of counter workers and kitchen workers. Organizational Chart {draw:frame} ORGANISATION CULTURE _ {draw:frame} _ Big on diversity in the workplace _- Promotes differences in background, ethnic cultures, and values_ – Team-oriented environment – Focuses on teaching everybody something new – Promotes unity in the workplace – Focuses on building relationships and creating diversity and commitment within the company and amongst employees and customers FOUNDING TRUTHS Satisfied customers and profitability follow. _ Respond To The Voice Of The Customer†¦Not just listen. _ _ The Restaurant General Manager Is Our #1 Leader†¦Not senior management. _ _ Run Each Restaurant As If It’s Our Only One†¦Avoid the trap of the averages. _ _ Recognition Shows You Care†¦People leave when you don’t. _ _ Quality In Everything We Do†¦Especially the food. _ Refocused international strategies _ Competitive marketing strategy_ _ Distribution strategy_ WEAKNESS: Management Shift text:list-item} {text:list-item} THREATS: Consumer health food trend {text:list-item} BRINGING ABOUT EFFICIENCY Lesser production costs Building healthy customer relationships Efficient hierarchical structure within the company starting from area_ manager till the food service team members_ _Every single chicken goes through Quality Assurance Lab. _ Porters Five Force Analysis {draw:frame} Entry _For the current Pakistanmarket for fast food, it is not diffi cult for a fast food restaurant to enter the market. However, it would be extremely difficult to take over already running major fast food chains' dominancy in Pakistanor even make a significant amount of profit. While there are enough people in urban Pakistanfor any restaurant to survive, KFC holds the first-mover advantage into the ‘non-veg food specialty food segment' that gives them free reputation. Customers, especially children who are used to going to KFC as a treat or reward from their parents or grandparents, are not going to want to go to other restaurants they’ve never heard of. The brand name is already established. Also, there is already a large variety in the numerous western-style dining places in Pakistan, such as _ McDonald’s, Pizza Hut, Domino's and Subway, and any new fast-food entrants would just be presenting something very similar to what’s already there. While small _Neighborhood restaurants generally have low barriers to entry, these are the _barriers to entry for similar restaurant businesses to enter the fast-food chain market. The customers of KFC, especially as individual buyers, have almost no bargaining power because if only one customer threatens to no longer eat at KFC, the store is not going to lower its price because the cost of losing one customer is not very great. The suppliers, like the buyers, have very little bargaining power. _In terms of food, KFC, upon its move into Pakistan, urged many of its U. S. suppliers to also extend branches into Pakistan. KFC also began helping local suppliers by giving them technological support to improve their products. This is a brilliant strategy because the supplies that KFC would otherwise need to import from the _ U. S. can now be obtained domestically, and if the U. S. suppliers decide to raise their prices, KFC can easily switch to the local suppliers. This gives us a brilliant strategy. With this strategy, KFC created competition among its suppliers, lowering the supplier bargaining power. In terms of human resources, labor cost is extremely low because the supply of non-skilled workers great exceeds the demand for them. With so little buyer and supplier bargaining powers, KFC is able to have a very tight control over its prices and expenditures. As mentioned above, there are a few major competitors in the fast-food industry _in Pakistanfor KFC, namely McDonald’s, Pizza Hut, Domino's and Subway. The substitute products, in this case, would be burgers, pizza, and sandwiches. Though they are competitors, their primary products differ greatly from each other, in that they sell, chicken, burgers and fries, pizzas, and sandwiches, respectively. Traditional _ Pakistandining, home-cooked meals, and grocery stores with ready-to-eat foods are also substitutes, as families could choose any one of these over fast food for a meal. These substitutes are definitely considered healthy as compared to the fast food chains. Even foods from street vendors count as substitute goods. Unlike what one would expect, KFC has little rivalry with similar fast-food chains in _Pakistan. The primary reason is that their core products are different, as in they sell different kinds of fast foods with very different tastes and styles. For example, if KFC raised its price for chicken by a small amount, Pakistan chicken lovers who may not be as accepting to pizzas (many Pakistanpeople strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price for KFC increased. In addition to that, these restaurants have such different target customers that the fluctuation of price for one restaurant is not going to affect the others. For example, a full meal at KFC ranges about Rs. 100, whereas a full meal at Pizza Hut can cost over Rs. 300. The drastic difference in price assures no price competition between these restaurants. _ {draw:frame} _ {draw:frame} _ {draw:frame} _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} {text:toc-mark-end} {text:toc-mark-end} Boston Consultancy Group (BCG) Matrix {text:toc-mark-end} {text:toc-mark-end} {text:bookmark} {text:toc-mark-start} {text:bookmark} { text:toc-mark-start} Question Mark: {text:toc-mark-end} {text:toc-mark-end} _Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it. This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. _ {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} DOG: {text:toc-mark-end} {text:toc-mark-end} KFC’s Veg Thali comes under this category. Although company had launched this product much earlier, it has still failed to become a success. As KFC is known more for its non-veg food, this also results in low demand for this item. It has a low market share and although low on expenditure (as company does not spend on its promotion), it does not bring in much revenue as demand is low. The product is mostly CASH NEUTRAL. {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} CASH COW: {text:toc-mark-end} {text:toc-mark-end} KFC’s Chicken Bucket is the most successful product of the company. It has the highest market share amongst all the other products. It has good demand in the market and brings in huge sales revenue. The development and other expenses are also low and thus this product is a CASH SIRPLUS for the company. {text:bookmark} {text:toc-mark-start} {text:bookmark} {text:toc-mark-start} STAR: {text:toc-mark-end} {text:toc-mark-end} KFC Business Strategy KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. Some major threats include the changing attitudes of society toward healthier eating habits, KFC has more than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not restricted from locating within close proximity of other KFC restaurants. There are two alternative strategies for KFC. The first strategy involves keeping PepsiCo beverage division and snack foods division together, and a divestiture of PepsiCo restaurant division; selling Taco Bell, Pizza Hut, and KFC. Market Strategies: KFC Target Market: KFC targets the young generation, as here in this country the young generation is more towards eating out and is more energetic. It targets the early single segment that is the upper class. Aggregation Strategy: KFC does not need aggressive marketing or advertising because Brand is strong enough. Market Segmentation: Previously they were focusing on single segment that was through Niche Marketing by offering â€Å"Combo Deals†. Now they are focusing more on other classes as well. They are dealing in masses by introducing value deals; most recently introduced â€Å"Zinger Junior†. Benefits: Colonel’s value combo meals introduced previously were expensive and so there were less sales but through their recent offers, they have increased the sales by offering low prices. Purpose: Inflation highly affects the purchasing power of the customers. And here the purchasing power of many customers is low. To cover this major segment, they have introduced affordable meals, so that it is in reach of the masses. Want Specification: The people here need a friendly and family restaurant, which must be affordable for them. Consumer Market Segmentation: Region: Karachi, Lahore, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot, Hyderabad and Islamabad Geographic: Gulberg: The main Gulberg branch is situated on M. M Alam Road, which covers a wide area and serves a large number of customers. This restaurant faces competition with many top Fast Food restaurants located on the same road. Defence: Their Defence Branch in H-Block focuses the potential customers of Defence. Barket Market: This branch covers the area of Model Town, Johar Town, Muslim Town, Garden Town and Faisal Town. It is situated among many offices and banks. Cavalry Ground: Shadman: The Shadman branch is located on Jail Road and serves potential customers. Thokar Niaz Baig: This restaurant branch serves latent customers. Mall Road: Fortress Stadium: Marketing Mix: Marketing mix consists of 4P’s. It contains everything a firm can do to influence the demand for its product. The 4P’s are: PRODUCT PRICE PLACE PROMOTION Their product is classified as consumer product as it has no intermediates. KFC offers specialty goods. The stock turn over of KFC is high. Price and quality of the product is always compared. Their product includes {text:list-item} _ written with it. _ comes in mind. KFC Brand: {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Brands Equity Branding Strategies KFC is marketing the entire output under products own brand. Complementary Branding Packaging Strategies They use paper material for packaging to avoid health hazards and environmental pollution. Labeling Pricing In introduction stage KFC entered the market using market-skimming strategy. Their products were high price and targeted only upper class. Gradually they trickle down focusing on the middle class to penetrate the market. Also KFC follows one price strategy. Price is determined according to the rates of the raw materials and policies of the Govt. The political and legal forces often affect the policies of KFC and eventually results in change of prices that is due to imposing of taxes. KFC has only one channel of distribution i. e. direct where the goods are transferred to the consumer directly. KFC has no middlemen. KFC does distribution of consumer goods directly to the consumer. KFC also does distribution of services to the consumer like parking, sitting, home delivery, etc. KFC gets Wheels! KFC launched its first mobile unit, which took the streets of Karachi by storm. The mobile unit has been designed to cater to the needs of those who are on the go, and have little time to stop by at a restaurant. It also provides a unique convenience of enjoying the delicious KFC offering anytime, anywhere, thus making fast food truly fast and convenient. KFC intends to further develop its mobile network nationwide through more such units KFC does intensive distribution on its outlets. (All and everything on every outlet). The logo features Colonel Harland Sanders that is one of the best logo in the world has created its name as a standard in the market. Today the Colonel’s Spirit and heritage are reflected in KFC’s brand identity. KFC by its advertisements derives the d esire in the customer to come and enjoy healthy food in their favorite restaurant. They spend 2% of its profits on advertisement. They use print media and most recently doing televised marketing to promote it products. Their advertising media involve: Newspapers, Pamphlets, Billboards and Television. KFC does both the primary demand advertising (â€Å"Become a Chicken Fanatic†) and the selective demand advertising (e. g. â€Å"Zinger Meal†). In its advertising it give informative messages like â€Å"Faryad: Keep the city Clean†. KFC does institutional advertising to stimulate demand. When KFC offers new products then it does product advertising. KFC’s ad’s act as counteracts which means to drive the customer to KFC i. e. it uses pull advertising strategy. _ {draw:frame} _ Unlike McDonald’s, KFC’s promotion is highly decentralized. It adopts cultural values for their advertisements PSO had made a scheme in which PSO had given the coupons of KFC having 10% off. (1 coupon was given after each purchase of 10 liters of petrol) KFC in its advertisements says; â€Å"Nobody does chicken like KFC† â€Å"We do chicken right† The message conveyed in the ads is recognition for the brand. KFC does competitive advertisement with its head on competition with McDonalds. Regarding this KFC uses Pricing below competition strategy. KFC sponsor’s many NGO’s and other social welfare organizations like Regular sponsorship to SOS village. Sponsorships to FARYAD_ a plant and life association. FARYAD: Keep The City Clean†. They also offer different deals according to the season and occasions. _ Quality Assurance: Food Safety: Chicken & its Products: Locally produced and processed chicken. Supplied in frozen form Marketing Research and methods to collect information: Marketing research was done before launching the product through different mediums. It was conducted after the survey that mostly students prefer to go to KFC than other people. The second in majority were people who are in services. That covers the majority of this country. {draw:frame} _ {draw:frame} {draw:frame} {draw:frame} {draw:frame} Strategic management: Market Development Product Development Concentric Diversification Implementations: {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Recent Achievement of KFC The Stevie International Business Awards KFC Pakistan was honored to receive the awa rd among 100 countries and 800 participants. The award was presented to Mr. Rangoonwala by Mr. Graham Allan, President, YUM Restaurants International at a recent conference in Prague, Czech Republic. KFC is a very strong chain of fast food restaurants with more than 10,000 restaurants all over the world. Being in â€Å"Maturity Stage† it has high opportunities of introducing its new products and deals. In Future it will be expanding its chain by introducing more outlets in Pakistan as well as in other countries. Believe in value creation. Provide ultimate choice of quick service restaurants for consumers. Won the hearts of millions of Pakistanis _ {draw:frame} _ References: Yum! Brands, Inc. http://www. yum. com KFC http://www. kfc. com KFC Barkat Market Mr. Shabir (Marketing Manager)