Saturday, November 16, 2019

Political and religious corruption Essay Example for Free

Political and religious corruption Essay ‘Tragedy’ and ‘satire’ are the weapons used by men of letters for different ends. Tragedy arouses the emotions of pity and fear in the hearts of viewers and readers; while satire makes them laugh as well as make them see the real picture lying beneath the one appeared on the surface. Now, let us discuss in detail how the use of satire in writing literature conveys effectively the message of religious and political corruption as compared to the use of tragedy. Tragedy primarily deals with the disaster that comes to those individuals who represent the flaws and shortcomings that are, to a large extent, universal. Tragedy is basically a cry of protest against the tragic circumstances and situations in which the tragic hero finds himself. Aristotle in his book Poetics says that the aim of these incidents is to arouse the emotions of ‘pity and fear’ in the hearts of viewers and readers in order to carry out the ‘catharsis of such emotions’. He also believes that these incidences should happen to the hero not by some ‘vice and depravity’ on the part of the hero but by some ‘error of judgment. ’ So the basic aim of tragedy is purging the viewer of the emotions of pity and fear and not that of making him particularly aware of the corruption, depredations, degradations and problems existing in the society in the realms of morality, religion, politics etc. So a number of times it happen that the viewers weep at the tragic situations instead of thinking about the social and religious problems encountered by the hero of the story. For instance, ‘the duchess of Malfi’ makes the viewers less aware of the political and religious corruption existing at the time in the Jacobean society and more aware of the misfortunes and troubles that fall upon the duchess and Antonio –her second husband. Yes, Webster raised his fingers towards the corrupt practices existing at the time in the palace by the example of greedy, lunatic and incestuous Ferdinand and towards the corrupt religious situation by the example of the cardinal-the duchess’s brother, who plays an important role in conspiring the murder of her sister, has a mistress and then killed her afterwards. The murder of Duchess, Antonio, Bosola and the excessive terror and violence in the last scenes nauseates the viewers and do not give them enough time and space to ponder over the social, political and religious violations existing at the time and discussed in the play. On the other hand, satirist is believed to be a kind of self-appointed guardian of social standards, of truth, of moral, political, religious and ethical values. He is a man who is supposed to take upon himself the task of correcting, censuring and ridiculing the follies and vices existing in the society and thus to bring contempt and derision upon the deviations and irregularities from civilized and widely-acceptable social norms. Satirical comedy is meant to be dramatic, whose basic and primary purpose is to expose, censure and ridicule the follies, vices and shortcomings existing in the realms of society, ethics, politics, and religion. Thus as compared to the use of tragedy the use of satire works best as a weapon aiming at exposing the political, religious and social and ethical corruption of an era. Let us discuss it in detail with the examples of Gay’s ‘the Beggars’ Opera’ and Jonathan Swift’s ‘the Gulliver’s Travels’. Gay’s ‘The Beggars’ Opera’ is intended to be a satire on the politics and society of his time. The heroes and the heroines undergo many difficulties and there were, at times, clear indication of impending deaths. But the opera does not make the viewers teary, rather it amuse them, make them laugh and at the same time made them think on the bleak political, ethical, and social scenario prevailing at the time. The viewer’s attention was directed towards the political corruptions, thefts, and high-handed tactics adopted by Sir Robert Walpole-the prime minister of England at that time- by the examples of Peachum and Macheath. Peachums behavior as a thief, as a womanizer, and as a double-crosser directly aims at Sir Robert Walpole, who was also known as a corrupt leader as well as an adulterer at that time. Then the attention of the viewers was directed towards the corrupted ethical state of the society of that time by the examples of unmarried mothers in ‘the Beggars Opera’, by the example of Polly and Lucy. The corruption is shown to be permeated deep down in the annals of the society and the music, crispy and thought provoking scenes and dialogues made the viewers seriously think and ponder on the state of affairs. Unlike ‘the Duchess of Malfi’, the viewers of the Beggars Opera’ did not weep but the use of satire made them think and make decisions about the issues towards which there attention was directed by the writer of the Opera. Jonathan Swift in his book ‘the Gulliver’s Travels’ made pungent satire at the political, ethical, intellectual, physical and religious aspects of the English society of that time. He criticizes the politics of his time by making the readers feel, with the examples of the distribution of three colored ribbons to the winners in games, walking on tight rope, etc. that how the political offices at that time were distributed, not on the basis of intellect and political sagacity but on the basis of petty acrobatic skills. Flimnap-the Lilliputian treasurer, is a grotesque representation of Sir Robert Walpole. The Lilliputian palace intrigues are the satiric representation by Swift of the English Royal palace’s state of affairs. The king of Lilliput made the readers think about the greed and avarice and tyranny to which a king can fall. The by the example of Brobdingnagian King’s references to the politics and history of England of that time was very cutting and biting for the English readers- who think the politics of their country as the best of all in the world. The King’s remark that only justice and common sense is required to run the governments and not the bulk of books is also very thought provoking. All this was meant by Swift to shake the people out of their complacency and make them think how horrible the state of affairs has been. Swift made a reference to the corrupted religious situation of the time by discussing the feuds between the big-endians and the small-endians. This was a war waged between two groups of Lilliputian, one group insist on breaking the egg from its smaller end , while the other insisted on breaking it from the bigger end. This is a reference to the intellectual conflicts going on between the different religious sects at that time in England. The most pungent and intensely thought provoking satire is written in the last section of the book where yahoos are compared with the brutal elements in the human nature while horses-houyhnhnms-are considered as the paragons of wisdom and intellect. Yahoos are always ready to fight with one another; they are portrayed as very greedy, querulous, lecherous and gluttonous. Houyhnhnms are thinking of banishing the race of yahoos from their area. Thus from this whole discussion we gather that as compared to tragedy , the weapon of satire is better able to convey the social, political and ethical corruption prevailing at the time of writing of that piece of art to the readers and viewers. Tragedy primarily discusses the sorrows and misfortunes related to a single person, it purges the viewers and readers of the emotions of pity and fear by evoking and fashioning these emotions in them. Satire on the other hand is a tool with which the writer exposes the multi-dimensional social ills of the society with a smile on his face. The readers and viewers laugh with the writer and at the same time think about making amends of the faults and problems prevailing in the society. The satire does not nauseate the viewers and so they are left with enough energy to think about correcting the society and doing the needful.

Thursday, November 14, 2019

The Powerful Opening of Kafkas Metamorphosis :: Metamorphosis essays

The Powerful Opening of Kafka's Metamorphosis    'When Gregor Samsa woke up one morning from unsettling dreams, he found himself changed in his bed into a monstrous vermin.' Franz Kafka opens his novella Metamorphosis (also The Transformation and The Transfiguration) with the above phrase, a simple statement of fact. He startles the reader with this bold first sentence. It draws the reader directly to the question of why? Why is Gregor Samsa a monstrous vermin. The inclusion that Samsa has had 'unsettling dreams' could indicate that he was subconsciously aware of his metamorphosis taking place. It also tells us that his mind is not at rest. The words 'monstrous vermin' in the publication translated by Stanley Corngold differ from the description in the original German. The German translates directly to 'horrific bug' . 'Monstrous vermin' still leaves the reader space to imagine a number of different vermin that Samsa could have become, but the use of 'horrific bug' narrows this down somewhat. Kafka's opening sentence sh ows the path that Samsa's feelings follow, to the point, with little hope.    F. Kafka goes on in the remainder of the first paragraph to describe Samsa's physical appearance. His back, described as 'as hard as an armor plate' gives an impression that Samsa has gained more protection from life, from who or whatever changed his physical form. The cover, as it is said that it is about to fall off of his domed brown belly, can be likened to society in Metamorphosis. The cover (nor society) could not fulfill its purpose, and clings to Samsa. An important image is that of Samsa's 'many legs... ...waving helplessly before his eyes.' This gives the reader an impression of Samsa's inability to control the situation.    Gregor Samsa's first thought is to ask himself what has happened to him. Obviously from this one can assume that Samsa was not expecting his metamorphosis and is indeed quite surprised by the whole event. His instant deduction that it was no dream implies that Samsa has control of his mind, and a certain grasp of the reality of his new situation. Kafka describes Samsa's room as 'a regular human room' allowing the reader the necessary understanding that it is just Samsa that has changed, not the world around him. The Powerful Opening of Kafka's Metamorphosis :: Metamorphosis essays The Powerful Opening of Kafka's Metamorphosis    'When Gregor Samsa woke up one morning from unsettling dreams, he found himself changed in his bed into a monstrous vermin.' Franz Kafka opens his novella Metamorphosis (also The Transformation and The Transfiguration) with the above phrase, a simple statement of fact. He startles the reader with this bold first sentence. It draws the reader directly to the question of why? Why is Gregor Samsa a monstrous vermin. The inclusion that Samsa has had 'unsettling dreams' could indicate that he was subconsciously aware of his metamorphosis taking place. It also tells us that his mind is not at rest. The words 'monstrous vermin' in the publication translated by Stanley Corngold differ from the description in the original German. The German translates directly to 'horrific bug' . 'Monstrous vermin' still leaves the reader space to imagine a number of different vermin that Samsa could have become, but the use of 'horrific bug' narrows this down somewhat. Kafka's opening sentence sh ows the path that Samsa's feelings follow, to the point, with little hope.    F. Kafka goes on in the remainder of the first paragraph to describe Samsa's physical appearance. His back, described as 'as hard as an armor plate' gives an impression that Samsa has gained more protection from life, from who or whatever changed his physical form. The cover, as it is said that it is about to fall off of his domed brown belly, can be likened to society in Metamorphosis. The cover (nor society) could not fulfill its purpose, and clings to Samsa. An important image is that of Samsa's 'many legs... ...waving helplessly before his eyes.' This gives the reader an impression of Samsa's inability to control the situation.    Gregor Samsa's first thought is to ask himself what has happened to him. Obviously from this one can assume that Samsa was not expecting his metamorphosis and is indeed quite surprised by the whole event. His instant deduction that it was no dream implies that Samsa has control of his mind, and a certain grasp of the reality of his new situation. Kafka describes Samsa's room as 'a regular human room' allowing the reader the necessary understanding that it is just Samsa that has changed, not the world around him.

Monday, November 11, 2019

Playing Billy Beane

Since publication in 2003, Moneyball has entered the baseball dictionary.   When a team decides to brush off traditional strategies, they are said to be playing moneyball. This is what Billy Beane, the general manager of Oakland Atheltics and the hero of Moneyball, is best known for.   Beane, as a player was not so great, but as the A’s manager at the sidelines, he started a revolution. In a nutshell, Beane knows how do more with so much less.   The A’s $55 million salary fund would pale in comparison to the Yankees’ $205 million (Hammonds 84).   Given the economics, Beane admits they can’t do the same things the Yankees do.   But with roughly one-third of the Yankees’ salary cap, the A’s still managed to finish big with the second-best win-loss record in the league—next only to the Yankees. How did Beane do it? Beane’s tactics and exploits off the field were the center of Michael Lewis’ Moneyball: The Art of Winning an Unfair Game.   Professional baseball is a sport divided by teams who have much and teams who have none.   It is a derby between big-market teams who wave hefty paychecks temptingly under the noses of star players and smaller clubs who scrap for what’s left. That is the first managerial philosophy of Beane—scooping up potential team assets that rivals have ignored and undervalued.   As far as Beane is concerned, statistics and math work but only when they properly correspond to a player’s economic value. (86)   The Beane formula is to find players on the rise, potential superstars who are not red hot at the moment but could catch fire later on.   He will keep them until market catches up, give them away at a point he can no longer compete. A classic example was when Oakland signed 28-year-old Matt Stairs, a washed-up outfielder from the minor league.   Beane got him for $130,000 per year in 1996. Everyone though it was a bad catch, everyone except Beane.   But the former first round pick was right.   Over the next four years, Stairs hit the ball.   In 2000, his performance dipped as his market price went up.   Then Beane let him go for a pitcher. For Beane, every recruit has a potential to make it big.   Every move has its own risk but also its own purpose. Instead of looking at a player’s batting averages, fielding, or getting fascinated with his home runs, Beane focused on walks, on-base percentages and power. (85)   Oakland sought for players who can get on base like patient hitters who could tire out the opponent and finish it with a walk or a base hit.   The A’s type of player is one who can contribute in ways other ball clubs do not value as much. Beane is an expert in exploiting market mismatches.   He firmly believed that the criteria and standards set by scouts and managers in spotting players have been previously illogical.   Beane is gutsy, he takes risks.   But unlike most general managers, he finds a way to reduce the risks as the season progresses. He has learned the importance of calculated opportunism and this was evident in the 2002 draft when the A’s went the all-college approach. Gone are the days when general managers judge potential players by their sheer abilities.   These days, in a sport that has become a serious money-making venture, economic feasibility prompts every decision.   At the same time, as general manager, he says he had to evaluate players not only by their current feasibility but also his future trend. Citing all the numbers and statistics, Beane says baseball is predictable. (87)   He says there is always a way to least risk.   Like a true economist, he believes there is a great chance that the team will get some return on a particular asset. With Beane’s unconventional sports economics, Moneyball has been recognized not only by sports critics but also by economists.   Beane knows the baseball market place.   He acknowledges the gap between the market and the player’s value.   Knowing that market price and a player’s performance do not follow the same rules, he made sure to leave a way to narrow the gap. Considering the fact that Oakland cannot afford much, Beane has learned to thrive within windows of opportunity.   Like a baseball analyst says, the A’s are in a â€Å"commodity-management business†.   Beane’s philosophy is to keep the organization as flexible as he can.   He is good at creating options and the same time knows how to look at things the grown-up way.   Players are commodities with a tag price and the good thing is he knows whether that commodity is sinking or rising. As a general manager, Beane also knows that he has to rebuild.   The stakes evolve and therefore expecting continued success by doing the same things over and over has become impossible.   For Beane, it’s a matter of â€Å"identifying the moment.†Ã‚   One has to be creative enough to know when to trade off existing players and start fresh.   He cautioned however that when one chooses to rebuild, he must give it all.   No hesitations.   All or nothing.   It’s either a team rebuilds or not. As general manager, Beane also makes sure the players and the coaching staff knows who’s the boss.   Beane says he takes full responsibility of what happens in and out of the field.   He believes in giving his directors autonomy but during critical decision-making, he says he has to be there and cast his lot. A baseball club has a tight inner circle.   There is no bureaucracy and hours of organizational meetings fishing for hundred different opinions do not happen. Beane’s managerial style deviated form the traditional.   He acknowledges that all he can afford is to operate within windows of opportunity.   He has perfected the formula of matching a player’s performance metrics with his economic value.   He knows how to use his guts and correspond it with the statistics on paper that other teams might ignore. Oakland is an underfinanced team and it cannot afford superstars.   As the boss, Beane is expected to think differently, take risks, and effect changes.   At a time when scouts judge players by computers, Beane decided to oversimplify the thought.   Baseball’s traditional sabermetric community has been critical about this approach saying baseball’s math is much complex than Beane likes to admit. However, Beane insists that he recognizes the importance of statistics and that numbers are still at the heart of what the A’s do when they are out in the field.   The only difference is that Beane does not content himself with just what percentages or averages say.   He has learned how to relate this with how much a player is truly worth. As a baseball insider, Beane understands that the sport is predictable.   This gives Beane the chance to play the casino.   There is no way he could lose. The painful truth however is that building and sustaining are two different things all together.   With the A’s doing much with less, it is safe to assume that Beane as general manager has been successful in building.   The question now is can he sustain it?   Will the A’s keep on winning?   Between building and sustaining, the latter is much difficult to come by. Works Cited Hammonds, Keith. â€Å"How To Play Billy Beane.† Fast Company Magazine. April 2003: 84-87.   

Saturday, November 9, 2019

Boeing Case Essay

1. Why did Boeing adopt the radical change approach for designing and developing the 787 Dreamliner? What were the risks? In your opinion, was it a good move? Defend your choice. Boeing adopted the radical change approach for designing and developing the 787 Dreamliner because they were in competition with Airbus and needed a new approach in which they could use innovation to stand out upon their competitiors. Boeing was looking to reduce manufacturing costs and development times. Boeing took an aggressive approach to apply their techniques. There was not enough time to fully establish the project or to even communicate with vendors. The project was delayed mainly because of their global supply chain network. Boeing did not have the necessary technology to fulfill the needs of the 787 Dreamliner which unfortunately caused it to have many delays and problems. In my opinion, this was not a very good decision. It was a financial burden to the company and caused unnecessary stress on the company as a whole. They were left with no choice but to make up for the losses to airlines that purchased the 787 Dreamliner. 2. Using the Silo Perspective versus Business Process Perspective, analyze the Dreamliner program. When analyzing the Dreamliner program using the silo perspective, we can see that the program had difficulty communicating between Boeing and its vendors. However, the silo perspective was good for individual departments within the company. It increased efficiency within these departments, but created processes of supply chains to become incompatible. The plan at Boeing was to use various suppliers in which would each have expertise over the different parts of the plane to quicken the process, when it reality it delayed it extremely. When looking at the business persceptive, Boeing needed IS to monitor the connection with their vendors, resolving problems in a shorter time frame. 3. What are your conclusions about the design of the integrated supply chain? Give some specific ideas about what could have been done to integrate it  better. The design of the integrated supply chain lacked a control system that was able to monitor the designing, planning, and manufacturing, as well as the suppliers. There was too many vendors in the supply chain, which ultimately caused it to fail. To integrate the supply chain better, Boeing needed to have a full understanding of supply chain management and monitor it closely using IS. Supply chain management is the flow of goods. Boeing could have been tracking the movement and storage of the parts of the planes. They also could have been tracking what their vendors were doing and when by having them record down specific times and dates that they were working on the parts. Lastly, they would have been able to keep track of the overall time it took to make each part. With this information they could have been able to find more efficient ways to build the parts. All of these would be done through IS and would have caused the Dreamliner from failing. 4. If you were the program manager, what would you have done differently to avoid the problems faced by the Dreamliner program? If I were the program manager, I would have looked to establish a manufacturing factory that focused solely on production of the parts for the plane. This way, more attention would be paid to the specific parts and communication between the vendors would have been more effective. This factory would need employees which would be skilled in their specific function and that would be able to produce the parts in a timely and efficient way. Enforcing more guidelines will ensure that the vendors are able to get their jobs done. It is also important to plan for the future, because the Dreamliner held high expectations it was in high demand. Boeing should have predicted an increase in orders and better prepared themselves for what was about to come their way. An IS would have helped to track data that would have been useful in determining the projection of the Dreamliner.

Thursday, November 7, 2019

Farenhiet 451 essays

Farenhiet 451 essays Ray Bradbury wrote the novel Fahrenheit 451. The main character Guy Montag a dedicated fireman for many years. He liked his job, life and never questioned his bosses orders; until a seventeen year old girl named Clarisse McClellan suddenly came into his life and changed it forever. She was the person who started the process, an elder woman who died for her books and an old man named Faber were other strong influences of Montags metamorphosis. He was not happy. He was not happy. He said the words to himself. Montag had been unhappy his whole career. Though he never showed his emotions, he knew he was. His profession had been subliminally brain washing him into a narrow minded robot. His ignorance had led him to believe everything he had been told. Are you happy? She said... Clarisse McClellan a 17 year old female who could see right through Montags mask. She ran into him one night and started talking to him about life, and began to see the civilians point of view. She was the only one who could tell Montag was lonely. She was the only person who could tell who he really was. The woman replied quietly, I want to stay here. When Montag heard that statement from an elder woman, willing to die for her books. He knew something was not right. This pushed his thought of conspiracy one step further. His transformation was complete after conferring with an old acquaintance named Faber about the purpose of books and their existence. Montag had finally realized that he had been on the wrong side for most of his life and that books were created to inform, educate, enlighten, and entertain people. The only thing that is burning now is his ignorance. ...

Tuesday, November 5, 2019

Assistant Restaurant Manager Cover Letter Sample

Assistant Restaurant Manager Cover Letter Sample SAT / ACT Prep Online Guides and Tips Hospitality's a competitive industry, but luckily the applicant who wrote this cover letter has both a degree in Hospitality Management and experience as a server. In his cover letter,Charliestrives to show that he's ready to move into a managerial position. Read on to see how Charlie presents his skills and experiences in the restaurant industry. Then check out the breakdown of what his cover letter does well. Cover Letter for Position of Assistant Restaurant Manager Charlie Putnam5 Mountain RoadCentreville, VA 20122 May 1, 2016 Ms. Talia RichardsonRestaurant ManagerTapea Restaurant Group56 Main St.Centreville, VA 20122 Dear Ms. Richardson, As I was growing up, Friday nights always meant dinner at Tapea. Your dining room was like a home away from home for me and my family, and we came back weekly for the amazing food, comfortable atmosphere, and warm customer service. As I graduate with a degree in Hospitality Management from Johnson and Wales in May, I would be thrilled to join the ranks of my favorite restaurant as Assistant Restaurant Manager, an opportunity I saw posted on your front window. Please allow me to share how my background makes me a great fit for the role. Over the past few summers, I worked as a server at Solera, a Spanish restaurant in Providence. In this position, I developed excellent customer service and organizational skills, as well as close attention to detail. I also went beyond my duties as server to help planfunctions for parties of 50 to 100 people. In particular, I led the planning ofa graduation party last June. My experiences taught me a great deal about all the moving parts that must come together for a restaurant to stand out in the competitive hospitality industry. Beyondmy professional experiences, I’ve gained industry knowledge through my studies in Hospitality Management. My classes and practicums taught me the ins and outs of budget management, conflict resolution, and team leadership. For my thesis project, I created an employee handbook that contained workplace policies and training instructions. In a managerial role, I would seek to inspire a sense of pride and ownership of responsibilities among my fellow employees. I would carry on Tapea’s dedication to a truly great dining experience for its guests. I believe that my knowledge and experience, along with my outgoing personality and strong work ethic, make well suited to the Assistant Manager position with Tapea Restaurant. As a lifelong patron, I have firsthand experience with your great customer service and amazing menu (the garlic chicken croquettes are actually addictive). I look forward to learning more about the position and can be contacted anytime by phone or email. Thanks very much for your time. Sincerely, Charlie Putnam Charlie Putnamcharlie.putnam@gmail.com555-555-5555 Does Charlie's cover letter show that he's ready to take on the role of Assistant Restaurant Manager? Assistant Restaurant Manager Cover Letter: The Breakdown In his cover letter for the Assistant Restaurant Manager position, Charlie expresses his excitement about the prospect of working for Tapea Restaurant. He tells the hiring manager that he grew up going to the restaurant and knows it well. Then he goes on to focus on his professional experiences and academic studies as they relate to the new job. In the first part of his argument, Charlie talks about his experiences working in the restaurant industry. Not only has he worked as a server, but he also helped plan large functions and events. Beyond working in a restaurant, he also studied Hospitality Management at school and learned about management responsibilities, like preparing a budget and team leadership. From his cover letter, it's clear that Charlie understands the duties of Assistant Manager and feels equipped to take them on. Hopefully, the qualificationshe describesin his cover letter will be enough to land him an interview and set up a job for after graduation! Before you head to additional cover letter samples, consider a brief note on format. A Note on Format Charlie's cover letter shows a traditional format, with his name and information at the top, the current date, and the hiring manager's contact details. These headers work well if you're sending your letter as a hard copy or Word attachment. If you're pasting your letter right into the body of an email - an approach that's fine, if not expected, for lots of jobs - then you can leave out these formatting features and start right in with the salutation. Similarly, if you're applying through an online portal and pasting your letter into a text box, then you probably don't need to worry about the format. Consider how you're sending your cover letter, along with any additional application instructions from the organization, and let that guide your formatting. What's Next? Care to read another? Check out this next cover letter sample for the position of Head Content Editor. Are you looking for other kinds of cover letters? Check out our full guide for five more samples, along with tips for how to write yours. If you're writing a cover letter, don't waste time staring at a blank page. This cover letter template and guide will help you get the ball rolling.

Saturday, November 2, 2019

CONTINUES PAPER FOR WRITER ID 70138- LOGISTIC AND SUPPLY CHAIN Essay

CONTINUES PAPER FOR WRITER ID 70138- LOGISTIC AND SUPPLY CHAIN - Essay Example With the advent of time and increased trend of globalisation across the world, the trade barriers are fading out and favourable trade policies are promoting fast and quick exchange of goods and services (European Commission, 2010). Due to globalisation, all communication procedures have also increased their pace and this world is now considered a global village which has no boundaries or barriers of communication present. Globalisation has also increased the level of competition amongst firms, and all businesses strive in one way or the other to gain a strong competitive edge. The latest trend in the market is creation of an integrated logistics and supply chain infrastructure that is supported by the technologically advanced systems such as SAP, Enterprise Resource Planning (ERP), E-Retailing, Radio Frequency Identification (RFID) and many more (European Logistics Report, 2012). All leading corporations that are operating on an international level have ensured that they have a well-coordinated Supply Chain Management and Logistics system that will employ the best systems for procurement, warehousing, inventory management, storage and inbound and outbound logistics (Johnson & Turner, 2006). A systematic logistics and supply chain management system ensures that products are manufactured according to the requirements and in a systematic mode as well. In high demand seasons, if the supply chain is running in a systematic mode, the organisation can successfully meet its demands without any loop holes or any compromises in quality. This reflects upon the fact that a proper and systematic supply chain management system can prove to be highly advantageous for the organisation. In order to gain competitive edge in the market especially in the European market, the logistics and supply chain system has to be developed after exploiting all available options so that the